2012 What is the bottom of the ceramic industry can be bright

Looking back at 2011, the overall situation of the industry can be said to change from a “return of the peak” in the first half of the year to a “quiet turn” in the second half of the year. At the end of the year, a number of media and industry experts predicted that the “winter of the industry” that is “more severe than the 2008 financial crisis” has arrived. So, what are the major events affecting the ceramic industry in 2012? In the hands of ceramics practitioners, what kind of cards can be played? The breakdown is as follows:

First: The general direction of fiscal and monetary policy has not been stressed to "be more predictable." **The Politburo held a meeting on December 9, 2011 to analyze and study the economic work in 2012. **The Central Committee hosted the meeting. The two macro-control policies of the next year will be: “Implementing proactive fiscal policies and sound monetary policies to maintain the continuity and stability of macroeconomic policies.” The payment chain for small and medium-sized enterprises, especially the ceramic industry, may continue to be tense.

Second: The national real estate control policy has continued to tighten. We must adhere to the real estate regulation and control policy unshakeable, promote reasonable return of housing prices and promote the healthy development of the real estate market - this reflects the firm determination of the Central Government, which means that this round of real estate control policies must achieve the expected and obvious results. Individual claims about real estate "kidnapping" the Chinese economy can be discontinued. The architectural ceramics industry, which is highly associated with the real estate industry, will feel more or less cold in 2012.

Third: The "12th Five-Year Development Plan for Building & Sanitary Ceramic Industry" The main objective: The average value-added of building and sanitary ceramics industry has increased by more than 10% annually, and the energy consumption of industrial added value in the whole industry has decreased by 20%. During the 12th Five-Year Plan period, energy conservation and emission reduction policies will continue to be implemented.

Fourth: The follow-up of the country’s 10 million security rooms. The healthy development of the real estate market, on the one hand, should continue to adhere to the regulation of squeezed foam, and on the other hand it must speed up the construction of affordable housing. We must solidly promote the construction of affordable housing projects. The relevant person in charge of the Ministry of Housing and Urban-Rural Development has stated recently that although there will not be as many as 10 million sets of 2011 housing projects in 2012, there will be a substantial increase compared with the 5.9 million sets in 2010. Real estate regulation and control, in the short term, it is necessary to squeeze out bubbles. In the long run, it is mainly to establish a long-term mechanism for the healthy development of the real estate market, establish a dual-track system for commercial housing and affordable housing, and satisfy multiple needs with diversified supply. What are the business opportunities for the ceramic industry related to this? Relevant ceramic companies can carefully study from them, and glimpse the clues.

Fifth: Ceramic Exports: Trade protectionism continues to rise and opportunities exist. In 2011 one after another anti-dumping made ceramics exports suffer, EU tariffs on ceramics to China as high as 69.7%, duration of up to five years, followed by Asia, Europe, South America and other countries have issued anti-dumping signals to Chinese ceramics, the export situation is grim. As the EU and South American countries have initiated anti-dumping lawsuits against China, they are expected to affect the export volume of domestic tiles to these two regions. Under such circumstances, foreign emerging markets have become an important goal for China's ceramic sanitary ware exports. The market potential in Dubai and the Middle East is huge. Qatar's 2012 World Cup and Saudi Arabia’s large-scale infrastructure projects have attracted many building material investors and entrepreneurs.

Sixth: Internal internal training of the enterprise, the industry shuffles soon. With the tightening of the market, the sharp increase in production capacity may encounter a "broke-off" in market capacity. In this emergency braking, only companies with good internal skills can survive and share the “cross-border” market – the market after the industry is reshuffled. In 2012, survival is the theme, development is a luxury, and demise is a "cup." Entrepreneurs, did you choose it?

Seventh: Innovation is the eternal theme. The “Twelfth Five-Year Development Plan for the Construction and Sanitary Ceramics Industry” also pointed out: Taking advantage of leading enterprises as the leading factor, combining production, learning and research, developing ceramic thin bricks (boards), dry hanging ceramic plates, and using ceramic waste residue to produce lightweight thermal insulation ceramics Brick, water-saving sanitary ceramic products, thermal insulation and decorative composite integrated multifunctional products, etc.; development of storage and heat storage and other functional ceramic products; development of space matching and other creative products. Innovation is the “strength” of business survival after the winter comes. Are your innovation plans ready?

In 2012, the licensing of ceramics companies was difficult, and the order of use of cards, the pace of hurdles, and the ease with which people and property were used were all a kind of command art. We hope that entrepreneurs will start the wisdom of survival and survive in the market under the law of the jungle!