2013 Ceramic Tiles Popularity and Development Trend Analysis

Almost every company in the world has its own design concept and design style. It shows a strong difference in the products. The products are rarely the same among different companies. There are not many limitations in materials abroad, there are porcelain, pottery, and glass, specifications are ever-changing, colors are colorful, new products are emerging, the atmosphere of product culture and art is more and more strong.

In contrast, Chinese ceramic companies, whether they are product design or variety development, are mostly based on the preferences of the boss, imitate and simple design according to popular color products on the market, and pay too much attention to the product itself and market sales, while ignoring the soul of the product. The design and independent innovation have, to a certain extent, strangled the designer's imagination, leaving only simple copying and plagiarism. In this way, the homogeneity of the products between the various companies is serious, with thousands of people. After seeing the first one, they do not want to see the second family. Without their own design concepts, catching up with Italian and Spanish ceramic powers will always be an empty talk. We are an ancient civilized country and a modern China. Domestic companies actually have more historical and cultural advantages. We should not always learn from others. We must express our own connotations and exquisite things through design. We must use national characteristics and Chinese characteristics as tiles. Add additional value.

It is worthy of praise that seeing the domestic ceramics industry has adopted the "splitting and recombination" of the composition thinking, adding more stylish elements, so that consumers according to their own preferences and needs, a combination of personalized geometric shapes. It is said that from a single shape to "splitting and recombining," this is a brand-new buzz in the domestic ceramics industry.

We all know that the original polished tiles accounted for the protagonist, as the energy-saving emission reduction calls for the team that has been eliminated, and slowly other glazed tiles, antique tiles slowly dominate the market. The direction of ceramic tile design is still in the direction of fashion, nostalgia, and natural ecology. Wood flooring began to be popular in large sizes, and cabinet adorning panels are still colorful this year.

The popularity of glazed tiles in the past two years has given new ideas for the free-laying of ceramic tiles. Whole body bricks can be integrated into a wall. Consumers do not need to distinguish between the concept of wall bricks and floor tiles. The same materials can be laid as they like. In addition to the conventional square and rectangular tiles, the store also has hexagonal and bladed shaped bricks. Consumers can use a combination of different tile sizes to create a personalized composition on the floor. In recent years, the tile design of tiles has been more free and breaks the inherent rules. For example, newer tiles are put on the walls to make them have a sense of harmony and comfort with the ground, but the cost is higher than ordinary tiles.

As can be seen from various exhibitions in recent years, tiles are showing a few popular trends. One is imitation wood. The colors and textures are very realistic, and in the space atmosphere, the matching and application of wood-grain bricks and interior walls, exterior walls, and mosaics are reflected, representing an overall space. The second is imitation stone. Imitation marble, granite imitation, what is done now looks like a god, and reflects the exalted temperament that the stone resembles a stone. The third is imitation leather. Mainly imitation cowhide, foreign countries have been from show to very realistic, make you feel the entire floor is a piece of cowhide floor, this is a highly personalized popular products. The fourth is imitation silk. Especially matt silk, used in the bedroom, has the effect of wallpaper. The fifth is imitation metal.

Foreign imitation metal glazed tiles have also begun to transition from being a show to marketing and have begun mass production applications in the market. With the rapid depletion of natural resources, the market demand for metal glazed tiles will continue to increase, but domestic companies must not blindly follow up. To learn how to do a little finer, and guide them with the correct design concepts, can we stay in this field later. In addition, mosaic is also a major feature and highlight, because mosaic is best at showing some advertisements and posters, as well as some iconic landmarks, so it is widely used.

Today, new building materials become the new favorite of the home market. New energy-saving building materials mainly include new wall materials, chemical building materials, new thermal insulation materials, and architectural decoration materials. “The development of new building materials industry can reduce energy consumption and reduce the production of traditional construction waste. This is the only way to develop low-carbon technologies and energy-saving emission reduction.”

In terms of new building materials, the hottest recently is thin porcelain. According to the Foshan Building Materials Portal, Foshan is the longest and the country's widest, and the “greenest” city tunnel has been opened to traffic. The tunnel decorative plate is a new type of energy-saving and environmental protection plate—ceramic plate. The ceramic sheet is recognized by the majority of people for its short construction period, high efficiency, lightness, largeness, clear colors, and superior performance and quality. At the same time, it is also considered to be an important embodiment of Foshan ceramics industry base characteristics. As a cutting-edge ceramic product, as a new type of material and a new type of ceramic plate, its application also means gaining a place in the high-end engineering decoration market such as tunnels and curtain walls. It has started to compete with enamel steel and cement boards. Entering more projects, such as the subway, is also very suitable for use in all areas of the home environment. The ceramic sheet will become a hot product from the “conceptual product” and become a new growth point for the company. It is of far-reaching significance for the transformation and upgrading of building materials companies and industries. “Thirty years ago, it was a ceramic tile, and after 30 years it was a porcelain plate.” The bricks exhibited a strong thinning tendency. They were considered as the technology brewed in the “ten years of grinding and one sword” of the Chinese architectural ceramics industry, and the architectural ceramics. The unit of thickness is reduced from "centimeter level" to "mm level." In the wave of thinning, some forward-thinking companies are at the forefront.

The reduction in product marketing is also a trend. Channels, terminals, brand building, and expansion of marketing networks continue to be the key to sales of architectural ceramic products. According to industry analysts, with the overcapacity of the ceramic industry, the development of medium and high-end products, the enhancement of value-added products, and profitability through brand power have become the reality that many ceramic companies have to face.

From the perspective of the development of ceramic stores across the country, the higher the gold content of the brand, the stronger the quality of the stores, and the more perfect the service guarantee, the more obvious the comparative advantage, and the stronger its comprehensive competitiveness. Branding, chaining, and service have become the development trend of today's stores.

In addition, there will be many ceramic enterprises in the future will look for breakthroughs in e-commerce. Although the ceramic industry's online sales are still in preparation, once the climate becomes a revolutionary force in the traditional ceramic building materials channel. For enterprises in the industry under the big environment, whether it is the role of brand differentiation, individualization, or the role of network and terminal integration, it is worth studying.