The top-level design center of Chongqing Jinyuan Store will be fully launched at the end of this month. It is expected to officially meet with consumers in March 2016. The Chongqing branch of the company has fully implemented the concept of big home from the aspects of market layout, industrial chain upgrade and product structure, and actively brought a higher quality home shopping experience to Chongqing citizens.
Large layout of the store
As of October this year, the home has opened 120 branches in 27 large and medium-sized cities across the country, with annual sales of more than 40 billion yuan and a business area of ​​6 million square meters. In the 9 years of Chongqing, the regional layout of Chongqing is quite large. Jinyuan Store is based on high-end, Erlang shop main fashion, Fuling store as the first district and county store in Chongqing has also achieved success, after the opening of the market, consumers are loved; in addition, in addition to Dazu shop will open in December this year, the main city The three stores and district and county markets such as Wanzhou, Hechuan and Beibei are actively preparing for it, and it is expected to meet consumers in 2016.
Industry upgrade
Although there are many stores in the home, but always adhere to the high-end business positioning, bringing together well-known furniture brands at home and abroad, the district and county markets will create special operating venues according to local conditions. The branch of the actual home is not "name only", but focuses on the output of the brand and the management mode of modernization. In addition to comprehensive development in the market layout, the Real Home Group is also focusing on the needs of consumers, comprehensively upgrading the industrial chain, improving the procurement from home decoration design to furniture and building materials , to logistics and distribution, construction, etc., to create a real The closed loop of the large home system allows consumers to complete all aspects of the renovation on this closed loop system.At the same time, Chongqing Jinyuan Store is also constantly building high-end business categories. In addition to building a European and American family, home improvement street, Jiazun pure imported furniture hall, and Jiazhizun pure imported building materials museum, it will build more than 2,000 at the end of the year. The square-level Jinyuandian Real Home Top Design Center is an exchange display platform designed for high-end consumers and home design masters. The Jinyuandian Top Design Center will launch a series of activities around design and life aesthetics to serve high-end consumers.
Market segmentation
According to the situation of Chongqing market and the needs of consumers, the home is divided into large-scale home market. For example, Chongqing Jinyuan Store is mainly positioned at the high end; Home Premium Furniture Hall has 20 high-end imported furniture brands, and the home is imported. The museum will also bring 20 top imported building materials brands to the show. These brands are famous luxury brands in the United States, Italy, Germany and other countries, and will bring unprecedented experience to Chongqing citizens in terms of product design and technology application. At the same time, the home will also introduce high-end brands such as integrated ceilings and accessories to further improve the product structure.More furniture store information is available at http://
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