1997 was a historic turning point for China's real estate industry. In this year, China implemented a welfare housing distribution system for nearly half a century and ended completely. China's real estate-related industries have also entered a hot period of more than ten years. Two years later, the official cadre Wang Linpeng was dispatched to the actual home in Beijing and formally entered the home distribution industry.
"It turns out that the sales done in state-owned enterprises are almost not called sales." Wang Linpeng felt that he had been brainwashed for the first time when he saw the actual home, a market of 20,000 square meters and a huge market. And a group of talents who came in with him at the same time became the most unique competitive advantage. The product of the combination of management and service awareness of talents within the system and the stall market is the "first-to-pay" policy first introduced by Home.
Wang Linpeng's logic is that in the food chain of China's household distribution industry, the store is the landlord, which is stronger than the merchants. In the actual consumption process, the merchants are stronger than the consumers. Therefore, the presence of the store to help consumers solve problems can balance the power relationship in this food chain. And another problem brought about by this food chain is the so-called "bundling" that has turned from dark to bright in recent years. The store dragged on the rapid expansion of the enterprise, and the dealers accused them of increasingly bundling.
But Wang Linpeng disagreed. "Those companies that complain about the bundling of the store can't eat grapes and say that the grapes are sour." In his view, the so-called "bundling" is only the conditions and thresholds for cooperation between the store and the dealer. The store is even helping in this way Market selection of powerful companies.
In today's "north and south red star" competitive landscape, the scale of the red star Macalline is obviously slightly better. This company, which was established 13 years earlier than the actual home, has opened 130 stores across the country. Therefore, 2014 is still the "expansion year" of the actual home. Its goal is to exceed 100 stores in 2015. The expansion of leading companies still seems to be the main theme of the next stage of China's household distribution industry.
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