How does the wallpaper channel change change?

As we all know, wallpaper companies are facing increasingly fierce market competition. Under the competition, some wallpaper enterprises with weak strength and poor management will face elimination. This means that if wallpaper companies do not want to become victims of the survival of the fittest, they must start the development of market channels.

Wallpaper companies need to change channel ideas

With the intensification of market competition and the increasingly rational consumer concept, many wallpaper manufacturers have gone from the competition of â€œsurfaceâ€ such as pure product, price and shopping mall layout to the competition concept and overall market promotion.
The phenomenon of homogenization of wallpaper enterprise products has become increasingly serious. At the same time as wallpaper companies continue to expand the market, the cost of publicity and sales has gradually increased. Due to limited manpower and financial resources, wallpaper manufacturers are paying more and more attention to how to choose an effective and economic channel model, so as to effectively expand the market and achieve maximum output with minimum investment.

Dealer channel change

In the construction of traditional channels, the methods of each family are not the same. Some wallpaper companies choose to spread the network, cultivate new agents, and survive the inferior after a period of investigation. This method of selection may smash the real gold in the sand, but it may also cause the cost to be too high, which will have a bad impression on the brand image in the minds of consumers. More wallpaper companies may choose to merge and choose among some mature agents, and use other brands' channels for their own use. This is a more labor-saving and easy-to-use approach, but at the same time, companies should also be loyal to dealers. Degrees have some degree of doubt.

Change in store channels

The industry believes that the development of the wallpaper industry is relatively late, in addition to the traditional dealer channels, there are some disputes in the wallpaper industry in the choice of the store, the question of whether large stores should be settled, according to the size of the company, each There are also differences in viewpoints. The substantive problem is that the channel construction of the wallpaper industry is not like the electrical appliances. It has formed a relatively mature model. The monopoly status of large-scale electrical appliances stores such as Suning and Gome determines that electrical appliances manufacturers can only obtain market share. The channel of the wallpaper industry has not reached such a monopoly position. Therefore, there will be debates in the industry whether it is necessary to settle in a large store.

However, no matter how the wallpaper enterprises want to stand out in the fierce market competition environment, they must choose the most suitable channel construction method according to the characteristics of the enterprise itself, whether it is to consolidate existing channels or open up new channels. It is one of the development strategies of the company.