The industry entered the medium-speed development shift period
Zhu Changling said that the reasons for the decline in furniture exports this year have been multifaceted. First of all, the economic situation in Europe and the United States is not the main cause of the decline in exports. Secondly, the manufacturing industry in Europe and the United States has begun to return, which has affected China’s exports to a certain extent. Thirdly, the rise of domestic labor costs has also led to the transfer of factories to many enterprises. Vietnam and other countries; Finally, the United States has filed anti-dumping lawsuits against wooden bedroom furniture of some of our export enterprises.
Zhu Changling said that China's furniture industry has entered the shift period of low-speed development from the high-speed development stage. In the 10 years from 2001 to 2010, the growth rate of the furniture industry remained at around 30%, and the industry developed rapidly. Since 2006, China has surpassed Italy to become the world's first exporter. In the first half of this year, the main business income of 4,859 enterprises above designated size was 328.2 billion yuan, an increase of only 12.87%, and the output increased by 4.30%, but the profit increased by 17.32%, indicating that the industry has changed from quantitative growth to qualitative improvement.
Many enterprises in China are gradually moving out of export or OEM. In order to improve the gross profit and market space, they have turned to domestic sales, from pure OEM production to design and production, and even started to build brands and self-built channels. Zhu Changling said that for export to domestic sales, product design and manufacturing issues should not be very large. The popular European and American styles in recent years are exactly what these export companies are good at. Therefore, channel construction and customer service should be urgently needed by export enterprises. Strengthened aspects.
Brand alliance
At present, the situation and conditions of the development of the home industry have undergone profound changes, and strategic opportunities and severe challenges coexist. In order to cope with the market challenges, more than 50 companies from the industries of wood-based panels, furniture, wooden doors, wooden floors, interior decoration, etc., have recently established the “Co-casting China Home Quality Alliance†and unanimously passed the proposal to jointly build China Home Quality Alliance. . The proposal mainly includes: conforming to the development of regional integrated industrial economy, breaking the boundaries between regional and household industrial chain enterprises, and jointly creating a resource platform for large brands; voluntary alliances between enterprises, complementing each other's advantages, and exploiting the market advantage of brand groups; Respond to market changes; inter-enterprise procurement and management channels support each other, competition and cooperation complement each other; joint rights protection, synergistic attack, jointly promote the healthy development of China's big home industry; implement a quality-winning brand strategy, and regard quality and brand as enterprise development The core direction is to meet the needs of users and consumers as the goal pursued by the company, to provide high-quality products and first-class services to the society; to market-oriented, increase quality investment and establish innovative mechanisms.
The excellent brand of home furnishing and the excellent brand of raw materials have synergistically explored the market and won praise and support from all walks of life. Mei Jianhua, director of the Product Quality Supervision Department of the General Administration of Quality Supervision, Inspection and Quarantine, pointed out that home enterprises and home substrate enterprises should fully realize that quality is the foundation and the embodiment of the core competitiveness of enterprises and industries. It is necessary to fully realize that environmental protection and safety are measured in the new era. New standards for product quality minimize the risks and hazards of non-environmental and unsafe products. The co-casting of China Household Quality Alliance concluded by the summit provided a new idea for promoting quality co-governance and quality management. “Strengthening Responsibility and Enhancing Quality – Da Ya Mu and Home Enterprises Co-constructed Regional Integration Quality Alliance Summit†was hosted by China Forestry Industry Association and China Economic Newspaper Association.
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