Hu Jingchu: The follow-up is still serious. Enterprises should stick to their own style.

The internationally renowned furniture (Dongguan) exhibition, known as the “Important Engine of Houjie Economy”, kicked off today (September 5). The exhibition is the fourth largest furniture exhibition in the world. The exhibition is the 26th, with an exhibition area of ​​270,000 square meters and 936 exhibiting companies. This year's furniture exhibition, what new highlights will attract the attention of many inside and outside the industry? Send a joint report group from Beijing, Shanghai and Guangdong to report on the exhibition in all directions!
Interviewed guests: Hu Jingchu, the founder of China's high furniture design department at Central South Forestry University [Reporter]: Teacher Hu, have you seen this exhibition?
[Hu Jingchu]: I turned a little before the morning meeting.
[Reporter]: How do you feel?
[Hu Jingchu]: There is no very special impression. One is that the fashionable complex is still relatively heavy. Everyone is moving closer to the fashionable furniture. This product category is a bit more, and there is a focus on design and design. The cost, not the imitation of others as in the past, especially the brand companies have their own new products, which is getting better and better than the past, is a welcome phenomenon.
[Reporter]: Teacher Hu, what is your opinion on the current furniture industry design?
[Hu Jingchu]: Nowadays, furniture design follows the trend and the trend is still serious. This is not a bad thing, but it should still adhere to its own independent development path, and today, tomorrow, past, present and future can adhere to their own design direction, or insist The route of your own corporate brand is still too small, and there are still many swinging companies. Today, design and tomorrow's design are often followed. It should be said that we should not look at how the outside changes, and stick to our own path. Such enterprises are still relatively few, and we should advocate them. It’s not that no, if I don’t, I won’t say this. It’s precisely because companies like the Federals have been following their own corporate culture development ideas. They neither worship nor completely copy, they are completely traditional and modern. The East and the West are very good and very organic. From the early 1990s to today, their products have no jumping development, and they will always be a way to go.
[Reporter]: In your impression, in addition to federal furniture, is there any other company worth recommending to consumers?
[Hu Jingchu]: There is also Jane Europe, Jane Europe is completely fashionable design, this is a new brand. It used to belong to a sub-brand of Xingli Group, but this brand is very popular because it comes out because it It is a fashionable design route. From last year's exhibition to this year's exhibition, it has always been better combined with Western design concepts. It is better to be popular and fashionable, and it is very good in all aspects of materials, structure and shape. I think it has a promising future in the market. It has introduced a group of designers and reserved talents many years ago, instead of finding a person to design temporarily, they have a full preparation, from talent preparation to branding. Planning, combination is better, there are a large number of enterprises like this, and the window of the city is better.
[Reporter]: Thank you for accepting our interview!

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