Looking at the domestic furniture market in 2011 , are you a pessimist or an optimist? When you taste the sweetness of the furniture harvest in 2011, when you faced the country’s regulation of real estate and the global financial crisis in 2011, How do you take the road ahead? Faced with the pressure of huge rents from shopping malls, traditional sales channels are under control. How do you face new challenges? The author believes that all brands of furniture companies should strengthen the following aspects in the future:
First, independent store operation
While most furniture brand companies are following the expansion of hypermarkets, many brand companies are gradually getting rid of the past dependence on the store, creating an independent channel system to fully reflect the strength of the display products, so that the brand can better integrate local sales. Customer psychology and values. When you face high shopping mall rents, in order to create higher performance in the case of high sales performance, brand independent stores can not only reflect and display products in 100010, but also expand the influence of corporate brands through large-scale planning activities. This is the best choice for companies to get out of the furniture sales dilemma.
Second, e-commerce operations
There is a fundamental difference between e-commerce and traditional sales. First of all, it breaks the traditional sales regionality, facing a wider consumer population and greater potential benefits. Secondly, it reduces the pressure from rents, weakens the function of the store through the sales platform, and reduces the pressure on the rental area. Now the market furniture sales The pattern has undergone new reforms, with a smooth and reliable sales model, which has become the key to the decisive battle market; in addition, most of the new sales force in the furniture market is 80, 90, they believe and hope to live in a simple way. Therefore, they are the new force in online sales.
Third, the brand's construction and operation
In today's increasingly rich furniture products, “recognition of brand consumption†has become a trend of consumer consumption. When customers choose brand products, they believe not the brand itself, but the competitive advantages of the intangible assets of the brand, such as quality, technology, business model and corporate culture.
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