Interview with Ke Junjie, Director of E Home Fashion Brand Furniture Operations
Reporter: Online shopping is no longer a novel vocabulary. With the rapid development of the e-commerce era, e-commerce platforms provide convenience and security for online shopping. Because it is a B2C -style shopping method, buyers and sellers are not face-to-face transactions. Buyers pay special attention to after-sales personnel when purchasing products. Service quality and service attitude. Now, a new online shopping platform has been opened, E Home Fashion, which provides practicality for the purchase of furniture online. Today, we interviewed the leader of E Home Fashion's operation and talked about the E Home Fashion in his eyes and his Operations team.
Reporter: Director Ke, hello! For what reasons does the company want to build an online shopping platform such as E Family Fashion?
Director Ke: First of all, I have to correct that E Family Fashion is not an online shopping platform, but a fashionable furniture brand that we build, and the Internet is only one of our sales methods.
Since about 2006 , our team has been engaged in the operation of the home industry portal. After undergoing brutal tests such as the Asian financial turmoil, it has grown into a leading home industry portal at home and abroad, and has become a leader in e-commerce in the furniture industry. During the inspection of the furniture market in the past few years, our general manager found such problems: 1. Layers of distribution and exploitation. Because the characteristic of home furnishing is the large volume of products, it is difficult to distribute and transport, and it is difficult to ship goods at low prices. 2. The cost of the single-brand store system is high, including store rent, water and electricity costs, and personnel resource costs. These are ultimately passed on to consumers. Based on these two issues, we began to think: why globalized China, as the largest furniture producing country, cannot buy cheap and good homes, and how can consumers be able to buy cheap and good homes, we have been exploring . Draw such a conclusion. The first is that there is no pricing power in the well-known brand system. The second is the abnormal channel structure of domestic multi-level agents. With such an answer, we have also envisaged multiple business models, but in the subsequent large number of market surveys, we have constantly overturned our own assumptions. For example, low prices lead to brand recognition, many consumers buy rough and cheap products without taboo, and so on. Later, in the process of repeated demonstrations, we gradually clarified the vision of our future career, that is, to allow consumers to easily and happily buy good homes with high cost performance
Reporter: Now, there are many websites about online shopping. Taobao, pat network, Eslite are selling products on your network, then you can tell us about E fashion house is selling what products?
Director Ke: E Home Fashion mainly sells furniture, home textiles, and home accessories, such as sofas, beds, wardrobes, etc.
Reporter: E Family Fashion is a brand in our furniture industry, isn't it?
Director Ke: Yes, building a home brand is our development goal. Our company will not be eager to achieve profit in the next 2 years. We will continue to invest in it, expand the scale, and further improve the brand effect. We have to use elaborate products, comfortable shopping process, and attentive service to attract a large number of customers to shape the company's brand culture,
Reporter: The emergence of the E home fashion has drawn the distance between our merchants and buyers. For the merchant, what is your furniture manufacturer? Can you give a brief introduction?
Director Ke: Okay, the E family style has eliminated the middle level and directly faced consumers. Most of our E- style furniture products are large manufacturers, and many of them have OEM experience of major international brands. In order to ensure that the qualified products are delivered to customers, we have very strict requirements for out-of-stock products, and those that do not meet the standards will be returned to the manufacturer.
Reporter: What benefits can they get for our buyers, that is, our consumers?
Director Ke: Our E- Fashion is an online sales brand that directly faces consumers through the Internet, without time and regional restrictions, and at the same time saves the middle-level links, such as the rental costs, water and electricity costs, and human resources required to open a store. Costs, etc. Relative to traditional furniture brands, the biggest advantage of E Home Fashion is higher cost performance. The final sales price of a general furniture brand is 3 to 6 times the cost price, and a brand with a certain reputation will set the price at about 10 times the cost price, and the sales price of E Family Fashion is only about 1.3 times the cost . High-quality products and popular price points have made E Family Fashion more popular among consumers.
Reporter: As the saying goes, consumers buy products, not only physical products, but also our incorporeal services. For the after-sales service of our E family fashion, how do you make such a virtual product?
Director Ke: That's right, compared with the advantage of being able to see and feel the goods in the physical store, customers who buy furniture online will be more vigilant. One time of dissatisfaction will cause customers to stop patronizing. In E Family Fashion , you can see the innovative actions of enterprises in marketing, purchase, distribution, after-sales service and other aspects to win the trust and satisfaction of customers. It has multi-angle shot of the product and details on page E Home Fashion photo products, customers can use a magnifying glass function, look carefully at every detail of the product. What is more reassuring is that these pictures have been adjusted by the technical staff, so that the color difference between the online pictures and the practice can be minimized to the greatest extent possible. As for logistics, it is a part of the closest contact with customers in the entire online shopping process, and we attach great importance to it. In order to let customers receive the products as soon as possible, we let the logistics company choose the best recommended route, avoid injustice and save precious time. After the product is shipped, the customer will receive a SMS notification to know the situation of the product delivery process anytime, anywhere .
Reporter: The successful listing of E Family Fashion also contributed to the team behind it. Do you agree ?
Director Ke: Yes, for this, they paid a lot of creativity and hard work.
Reporter: Can you tell us about the team behind it?
Director Ke: Yes, behind the brand is the team. Our team is a very young team full of passion and dreams. Service spirit, customer trust, core technology, and innovation are important foundations to promote E Family's fashion to respond to future changes and continue to move forward, while our team spirit is united and consistent.
Reporter: Finally, you look forward to the prospect of our E family style in one sentence.
Director Ke: Okay! Faced with the future, E Family Fashion believes that only by building a highly cohesive team and a service system with strong execution as always can E Family Fashion achieve its great mission, which is to allow consumers to purchase high cost-effective products conveniently and happily. Home!
Reporter: Thank you for the interview, thank you!
For more furniture information , go to http://news.gojiaju.com/
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