In the online buyers of textile products, the biggest "obstacles" in the minds of consumers is the inability to touch the experience. After all, this is something that needs to be used personally. A few days ago, including the leading brands of Luoye, Fuanna, Mengjie, Mercury, Boyang and other five countries in the textile industry, Tmall took the lead in launching the bedding product “before sleeping and buying†service. It is reported that the service will be officially launched on the 9th of this month. .
However, the current use of this service is not a zero threshold. The reporter learned from the relevant people of Tmall that not all consumers can enjoy the service of “staying after sleepingâ€.
"At this stage, only Tmall members above the T3 level can enjoy it." The person in charge told reporters that Tmall and Xiaoweijinfu will rely on big data to analyze and match the behavior of goods and consumers, and only become credit. The customer, that is, according to the user's purchase amount and activity level, the system is automatically upgraded, and is eligible to enjoy the "first sleep and then buy".
Consumer: Can the sheets be retired after sleeping?
"I want to know how to deal with it after the retreat. Does it mean that the home textile we bought in the future may be second-hand?" Despite the surprise of the new service launched by the home textile, there are still many consumers who have returned The question of how the product is handled raises doubts.
In fact, clothing online shopping has previously launched a "try before you buy" service, but the premise is that it can not affect the second sale to retreat. The test of the home textile business is that the bedding products can be returned even after they have been washed, and the merchant's consent is not required, and even the resulting freight charges will be compensated by the freight insurance after confirming the return.
Some netizens pointed out that after bedclothes, quilt covers and other bedding products are basically bought and used, they cannot be sold twice, whether they are washed or disinfected. "The service is good, but it is inevitable that there is a flaw in my heart. I wonder if my online purchase will be second-hand goods." Many netizens are worried.
Vendor: Returning the product will destroy it
"First sleep and buy mainly to solve the online shopping experience problem, return products will never be sold again." For the netizens' doubts, Tmall said that the current provider of this service is a first-line brand of home textiles, promised to sleep and return goods will be destroyed At most, the fabric is recycled.
The above-mentioned relevant person said: "The reason why the first-line brand is leading the market is that the brand has confidence in the quality of its own products and pays more attention to goodwill. In addition, with big data, the return rate can be controlled." He added that the shopping record is good. Consumers open the service to avoid malicious returns.
In addition, the reporter learned that “first sleep and then buy†will become a normal service, and will gradually be released to more home textile manufacturers in the later period, and will be aimed at consumers across the network.
Some observers pointed out that the home textile category is one of the relatively large categories of e-commerce platforms. However, due to the need to use it personally, the shortcomings of the experience before online shopping can block some consumers. The service of “single and then buy†will become a “double-edged swordâ€. On the one hand, it will promote the sales of home textile online shopping. However, once the business has dishonest behavior, it will affect consumers’ trust in online shopping.
The article was published by Suzhou Home Textiles, sourced from the Internet.
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