"Lohas" (LOHAS) is an emerging lifestyle group from the West, LOHAS is English Lifts types
OF HEALTH AND SUSTAINABILYTY is an abbreviation for living in a healthy and self-sufficient form, emphasizing a "healthy and sustainable lifestyle." Unlike the "Moonlight Clan", the "Lohaw" custody is more rational. The reporter found that many “Lohas†in Guangdong are regular customers of leasing companies. They not only rent household appliances and furniture, but also occasionally rent luxury goods such as brand-name watches and leather bags.
Mina, who works in a foreign company in Guangzhou, is a member of the "Luohuo Clan". She has renovated the rented house and added brand-new home appliances such as high-end audio, large flat-screen TVs, and bathroom. Mina told reporters that it didn't cost much to arrange a new home, because home appliances and furniture were not bought, but rented from Guangdong Bangjia Rental Company. Mina said: "The house is not your own. If you buy home appliances and furniture, it will be more troublesome to move away."
Jiang Hongwei, general manager of Guangdong Bangjia Leasing Company, told reporters that the company first entered Guangzhou last year and became the first large-scale household appliance rental company in Guangzhou that "only rents but does not sell." Many of the company's customers are urban white-collar workers, with higher incomes, greater work mobility, and more advanced consumer awareness. Many people lease the most fashionable and advanced products.
Jiang Hongwei told reporters that the two flagship stores of Guangzhou Bangjia Rental Co., Ltd. in Guangzhou were warmly welcomed by the urban "Lohas", so they entered Shenzhen this year. On August 1, Shenzhen Bangjia Rental Service Co., Ltd. opened. The company has a total area of ​​more than 3,700 square meters. The rental products displayed are colorful. The scope of the rental includes household appliances, furniture, lighting, automobiles, fitness equipment, medical care equipment, children's products , Digital electronics, luxury goods and other nine categories. Leasing methods are divided into daily rent, monthly rent, annual rent, etc. The annual rent rent generally accounts for 20% -30% of the product cost. The corresponding adjustment is made according to the length of the rental period, and consumers need to pay a certain deposit in advance.
Zhou Tianyong, deputy director of the Research Office of the Central Party School, said in an interview with reporters that with the progress of society, the replacement of commodities is becoming more and more frequent, and people are more and more eager for "fashion", and the concept of social consumption in the future will be set off. " Rent is better than buying "revolution. At the same time, under the background of current poor home appliance export and high industry inventory, the emergence of standardized home appliance leasing industry will play a positive role in stimulating domestic demand and digesting enterprise stocks.
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