The 3 "Revelations" of Hardware Industry Enterprises in 2011

Near the year, many industries or enterprises and institutions are struggling to plan 2011 development plans and blueprints, hardware companies are no exception.

2011 is the golden year because it is the first year of the 12th Five-Year Plan. Many new policies to support the development of enterprises will be “born” for the first time. These are undoubtedly not one for the domestic public companies. Gospel.

In the new year and new weather, in the face of the development of a hardware company whose momentum is getting better, how to achieve the perfect “first*” in 2011 will depend on its own merits and correct lessons.

70% of Wenzhou lighter companies were hit hard - transformation and upgrading status: Wenzhou is the world's largest metal shell lighter production base, more than 70% of products exported overseas. However, since May of this year, fewer orders have been received by lighter companies, and even in the recent past, there have been “shortages of food”. According to industry sources, about 70% of the lighter companies in Wenzhou are currently shutting down and cutting production.

As we all know, 60% of lighters produced in Wenzhou are exported to Japan. Due to the upcoming introduction of CR regulations in Japan, strict thresholds are imposed on lighters produced in Wenzhou, resulting in a substantial reduction in orders. In addition, lighters made in Wenzhou are generally characterized by low grades and thin profits. Some products are gifted in foreign countries, and some are sold on street sales. At present, Wenzhou's lighter companies do more than OEMs.

Diagnosis: In the face of a surging competition market, Wenzhou lighter companies cannot rely solely on a single labor-intensive, low-end technology to develop, but should be transformed and upgraded as soon as possible, be a corporate brand, take the end product market, cross the threshold of CR regulations. . Similarly, China’s hardware companies are mainly based on small and medium scales. To be a brand, attack technology, and build a team, you need to transform—“strong alliances” and “groups to keep warm” to promote development.

US$26.4 billion worth of exports of hardware products – the current status of overseas shipping: With the development in recent years, the variety of hardware products has continued to grow, and the number of categories has gradually increased. Currently, there are more than 10,000 varieties, and the product categories have also passed from the traditional daily use. Hardware, construction hardware, and tool hardware have grown to include ten types of products, including shower rooms, gas appliances, range hoods, cooking utensils, zippers, locks, kitchen equipment, and stainless steel products. The number of enterprises has also greatly increased, reaching more than 40,000 companies. More companies have sold more than one billion yuan annually.

In addition, the construction of various local hardware markets has achieved fruitful results, and the brand effect of the nation’s major hardware specialty market is increasing. Such as: Sichuan Dazu Hardware Specialty Market, Shandong Linyi Hardware Specialty Market, China Kitchen & Bathroom City, etc., have developed rapidly in terms of market connotation and scale, and have become the main distribution centers in the region. It has played a positive role in promoting the formation of the national hardware market.

Diagnosis: The rapid progress of hardware companies will surely open up a broader market, of which the overseas market is indisputable. According to the 2010 customs import and export statistics, the total export value of hardware products in the first half of the year was 26.396 billion U.S. dollars, up 33.2% year-on-year, and imports were 7.984 billion U.S. dollars, up 25.1% year-on-year. Therefore, it is one of the plans that hardware companies can put on the agenda in 2011.

400 billion e-commerce cake - first come, first served status: According to the relevant departments expect that in 2010 the national network sales will reach 400 billion yuan, the next few years, China's e-commerce will also have more than 35% growth, e-commerce business opportunities. This shows that e-commerce is a sunrise project today. Nowadays, as a global hardware company that has attracted much attention, it has entered the fast development track and has become an old topic that many experts and scholars chewed and thought about.

Diagnosis: The “Twelfth Five-Year Plan” has made information construction one of its important contents, and e-commerce is a direct and fast tool and chip for information construction. Hardware companies must establish a global awareness, international vision and strategic thinking, effectively grasp and make good use of important strategic opportunities, study new ideas, introduce new measures, and create a new situation. In 2011, it will be a perfect “picture”!