On the 29th, De Beers Group announced the launch of a new company called Lightbox Jewelry, which will begin selling synthetic diamond (laboratory diamonds) jewelry in September to provide consumers with higher quality synthetic diamonds that are cheaper than they are now. . Lightbox Jewelry's quotation form: Diamonds with a synthetic diamond price of 0.25ct are $200 (about 1400 yuan), 1.00ct is $800 (about 5600 yuan), and these synthetic diamonds include blue and pink colored diamonds. De Beers also guarantees that all of the 0.2 ct composites that Lightbox Jewelry has put on the market have special identification marks.
The original De Beers is as follows: 
Why sell synthetic diamonds? New strategy will undercut prices of lab-grown diamondsCompany had long vowed never to sell man-made diamond jewelryDe Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some Party jewelry that is anything but. The new strategy will reduce the price of diamonds produced in the laboratory. The company has long vowed never to sell synthetic diamond jewelry. De Beers has created the charm of diamonds almost alone, because it is rare and expensive, symbolizing eternal love. Now, it wants to sell you some jewelry on the "party", which is by no means impossible. The company announced today that it will start selling man-made diamond jewelry at a fraction of the price of mined gems, marking a historic shift for the world's biggest diamond miner, which vowed for years that it wouldn't sell stones created in laboratories. The strategy is designed to undercut rival lab-diamond makers, who having been trying to make inroads into the $80 billion gem industry. De Beers will target younger spenders with its new diamond brand and try to capture customers that have been resistant to splurging on expensive Jewelry. The company is betting that it can split the market -- with mined gems in luxury settings and engagement rings at the top, and lab-made fashion jewelry aimed at millennials at the bottom. The company announced today that it will start mining diamonds A small portion of the price of synthetic diamond jewelry marks the historic transformation of the world's largest diamond miner. The world's largest diamond miner has vowed for years to sell diamonds produced in the lab. The strategy aims to weaken competitor lab-diamond makers who have been trying to break into the gem industry worth $80 billion. De Beers will target new diamond brands, target young consumers, and try to attract customers who are not willing to spend on expensive jewelry. The company is betting that it can split the market – mining gems in a luxurious environment with an engagement ring at the top and a lab-made fashion jewellery for millennials. 'Not Special' "Lab grown are not special, they're not real, they're not unique. You can make exactly the same one again and again," Bruce Cleaver, chief executive officer of De Beers, said in an interview Tuesday "Non-special" The gemstones grown in the laboratory are not special, they are not real, and they are not unique. You can do the same thing over and over again," De Beers CEO Bruce Cleaver said in an interview on Tuesday. Unlike imitation gems such as cubic zirconia, diamonds grown in labs have the same physical characteristics and The technology creates a crystal chamber and superheated into a glowing plasma ball. The process creates particles that can eventually crystallize into diamonds in weeks. The technology is so advanced that experts need a machine To distinguish between synthetic and mined gems. Unlike synthetic gemstones such as cubic zirconia, diamonds grown in the laboratory have the same physical properties and chemical composition as the mined stones. They are made of carbon seeds placed in a microwave chamber. It will turn into a glowing plasma ball after overheating. The particles produced by this process will eventually crystallize into diamonds in a few weeks. This technology is so advanced that experts need a machine to distinguish synthetic gems from gems. Diamond hostry, one of the biggest producers, grows diamonds in a California laboratory and has been backed by Leonardo DiCaprio. Warren Buffett's Helzberg's Diamond Shops Inc. also sells The stones. In recent years, a large number of laboratory-grown diamond producers and retailers have emerged. Diamond Foundry is one of the largest diamond producers in the United States, producing diamonds in a laboratory in California and getting Leonardo · DiCaprio's support. These diamonds are also sold by Warren Buffett's Helzberg diamond store. Customers are currently "confused" by the difference between mined and lab-produced diamonds, Cleaver said. De Beers is hoping to create big price gap with its new product, which will sell under the name Lightbox in the US A 1-carat man- Made diamond sells for about $4,000 and a similar natural diamond fetches roughly $8,000. The lab diamonds from De Beers will sell for about $800 a carat. Cleaver said that customers are currently feeling the difference between the diamonds mined and the diamonds produced in the lab. “Confused.†De Beers hopes to create a huge price gap with its new products, and new products will be sold under the name Lightbox in the United States. A 1 carat faux diamond is priced at about $4,000, while a similar natural diamond is priced at about $8,000. Laboratory diamonds from De Beers will be sold for $800 per carat. Lowest Cost Still, De Beers says that its move isn't to disrupt existing lab-diamond producers, but create a small, profitable business in its own right. Even the lowest cost, De Beers said that the move is not to destroy the existing The lab diamond producer, but creates a small, profitable business itself. Given we are the lowest-cost producer, we can make a good business out of this," Cleaver said. "We have the tools, why wouldn't we do this?" Considering that we are the lowest cost producer, we can Use this to create a good business," Clive said. "We have tools, why not do it?" De Beers is so adamant that the man-made diamonds are not competing with mined stones that it will not grade them in the traditional way. That's a stark contrast to current man-made sellers De Beers is so determined that synthetic diamonds do not compete with the mined diamonds, so it does not rate them in the traditional way. This is in stark contrast to current man-made sellers, which offer ratings such as clarity and color, and replicate the terminology of natural gemstones. "We're not grading our lab-grown diamonds because we don't think they deserve to be graded," Cleaver said. "They're all the same." "We didn't rate the diamonds produced in the lab because we Think they shouldn't be graded," Clive said. De Beers plans to charge $200 for a quarter-carat, $400 for a half and $800 for a carat, another sharp break from natural stones that rise exponentially in price the bigger the diamond Gets. Pricing strategies will vary. De Beers plans to charge $200 for a quarter-carat diamond, $400 for a half-carat, and $800 for a carat. This is another sharp breakthrough in the price of natural gemstones. Man-Made Gems While De Beers has never sold man-made diamonds for jewelry before, it's very good at making them. The company's Element Six unit is one of the world's leading producers of synthetic diamonds, which are mostly used for industrial purposes. Has also been producing gem-quality stones for years to help it tell the difference between natural and man-made types and to reassure consumers that they're buying the real thing.
Synthetic Gemstones Although De Beers has never sold synthetic diamond jewelry before, it is very good at making them. The company's Element Six is ​​one of the world's leading producers of synthetic diamonds, which are used primarily for industrial purposes. Over the years, the company has also been producing gem quality gemstones to help it distinguish between natural and synthetic gemstones and to reassure consumers that they are buying real diamonds. Man-made gems currently make up a small part of the diamond market, but demand is increasing. Global diamond production was about 142 million carats last year, according to analyst Paul Zimnisky. That compares with lab production of less than 4.2 million carats, according To Bonas & Co. Artificial gems currently represent only a small portion of the diamond market, but demand is growing. According to analyst Paul Zimnisky, global diamond production last year was about 142 million carats. According to Bonas & Co, the laboratory produces less than 4.2 million carats. De Beers has been researching lab-made diamonds since the end of World War II and accelerated its work after a Swedish company synthesized the first diamond in 1953. The company has focused on lab diamonds for industrial uses, but also kept investing in technology for jewelry -grade gems. Since the end of the Second World War, De Beers has been researching diamonds made in the laboratory and speeding up the work after the Swedish company synthesized the first diamond in 1953. The company specializes in laboratory diamonds for industrial use, but also continues to invest in jewelry-grade gemstone technology. The shift to lab-diamond jewelry comes at a sensitive time for De Beers and its relationship with Botswana, the source of three-quarters of its diamonds. The two have a sales agreement that lets the company market and sell gems from Botswana, giving De Beers its power over global prices. The deal will soon be up for negotiation and Botswana is likely to push for more concessions. The transition to laboratory diamond jewelry comes at a sensitive moment in De Beers and its relationship with Botswana, Botswana is its Three-quarters of the source of diamonds. The two companies have a sales agreement that allows the company to sell Botswana's gems, giving De Beers a strong global price. The agreement will soon begin negotiations and Botswana may push for more concessions. On Tuesday, De Beers said it had extensive talks with Botswana about the decision to sell man-made diamonds and the country supports the move. (Updates with CEO comments from fourth paragraph.) On Tuesday, De Beers said that they sold with Botswana. The decision to make synthetic diamonds was extensively negotiated and the country supported the decision. (Update the CEO comment in the fourth paragraph.) However, some industry people believe that: â€â€â€â€â€â€â€ 1, De Beers launched this new brand is just a jewelry brand, please note that jewelry is not jewelry. The jewelry launched in the small commodity market in Yiwu and Guangzhou, China, is essentially the same. It is nothing more than a diamond produced in the laboratory. 2. Currently only for the US market. The Chinese market is not confusing for natural diamonds and nurturing diamonds or synthetic diamonds because of the National Jewelry Quality Supervision and Inspection Center (NGTC). 3. The Lightbox logo is permanently printed on all 0.2 ct or more laboratory synthetic diamonds. The logo is not visible to the naked eye, but is clearly identifiable under a magnifying glass. 4. The price is only related to the weight and has nothing to do with the others. Retail prices range from $200 (0.25ct) to $800 (1ct). That is to say, the diamond's 4C standard does not apply to such diamonds, so there is no diamond grading certificate for such diamonds. 5. Do not sell finished loose diamonds. That is to say, only the finished jewelry can be seen on the market, or the jewelry is more suitable.
The original De Beers is as follows: Why sell synthetic diamonds? New strategy will undercut prices of lab-grown diamondsCompany had long vowed never to sell man-made diamond jewelryDe Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some Party jewelry that is anything but. The new strategy will reduce the price of diamonds produced in the laboratory. The company has long vowed never to sell synthetic diamond jewelry. De Beers has created the charm of diamonds almost alone, because it is rare and expensive, symbolizing eternal love. Now, it wants to sell you some jewelry on the "party", which is by no means impossible. The company announced today that it will start selling man-made diamond jewelry at a fraction of the price of mined gems, marking a historic shift for the world's biggest diamond miner, which vowed for years that it wouldn't sell stones created in laboratories. The strategy is designed to undercut rival lab-diamond makers, who having been trying to make inroads into the $80 billion gem industry. De Beers will target younger spenders with its new diamond brand and try to capture customers that have been resistant to splurging on expensive Jewelry. The company is betting that it can split the market -- with mined gems in luxury settings and engagement rings at the top, and lab-made fashion jewelry aimed at millennials at the bottom. The company announced today that it will start mining diamonds A small portion of the price of synthetic diamond jewelry marks the historic transformation of the world's largest diamond miner. The world's largest diamond miner has vowed for years to sell diamonds produced in the lab. The strategy aims to weaken competitor lab-diamond makers who have been trying to break into the gem industry worth $80 billion. De Beers will target new diamond brands, target young consumers, and try to attract customers who are not willing to spend on expensive jewelry. The company is betting that it can split the market – mining gems in a luxurious environment with an engagement ring at the top and a lab-made fashion jewellery for millennials. 'Not Special' "Lab grown are not special, they're not real, they're not unique. You can make exactly the same one again and again," Bruce Cleaver, chief executive officer of De Beers, said in an interview Tuesday "Non-special" The gemstones grown in the laboratory are not special, they are not real, and they are not unique. You can do the same thing over and over again," De Beers CEO Bruce Cleaver said in an interview on Tuesday. Unlike imitation gems such as cubic zirconia, diamonds grown in labs have the same physical characteristics and The technology creates a crystal chamber and superheated into a glowing plasma ball. The process creates particles that can eventually crystallize into diamonds in weeks. The technology is so advanced that experts need a machine To distinguish between synthetic and mined gems. Unlike synthetic gemstones such as cubic zirconia, diamonds grown in the laboratory have the same physical properties and chemical composition as the mined stones. They are made of carbon seeds placed in a microwave chamber. It will turn into a glowing plasma ball after overheating. The particles produced by this process will eventually crystallize into diamonds in a few weeks. This technology is so advanced that experts need a machine to distinguish synthetic gems from gems. Diamond hostry, one of the biggest producers, grows diamonds in a California laboratory and has been backed by Leonardo DiCaprio. Warren Buffett's Helzberg's Diamond Shops Inc. also sells The stones. In recent years, a large number of laboratory-grown diamond producers and retailers have emerged. Diamond Foundry is one of the largest diamond producers in the United States, producing diamonds in a laboratory in California and getting Leonardo · DiCaprio's support. These diamonds are also sold by Warren Buffett's Helzberg diamond store. Customers are currently "confused" by the difference between mined and lab-produced diamonds, Cleaver said. De Beers is hoping to create big price gap with its new product, which will sell under the name Lightbox in the US A 1-carat man- Made diamond sells for about $4,000 and a similar natural diamond fetches roughly $8,000. The lab diamonds from De Beers will sell for about $800 a carat. Cleaver said that customers are currently feeling the difference between the diamonds mined and the diamonds produced in the lab. “Confused.†De Beers hopes to create a huge price gap with its new products, and new products will be sold under the name Lightbox in the United States. A 1 carat faux diamond is priced at about $4,000, while a similar natural diamond is priced at about $8,000. Laboratory diamonds from De Beers will be sold for $800 per carat. Lowest Cost Still, De Beers says that its move isn't to disrupt existing lab-diamond producers, but create a small, profitable business in its own right. Even the lowest cost, De Beers said that the move is not to destroy the existing The lab diamond producer, but creates a small, profitable business itself. Given we are the lowest-cost producer, we can make a good business out of this," Cleaver said. "We have the tools, why wouldn't we do this?" Considering that we are the lowest cost producer, we can Use this to create a good business," Clive said. "We have tools, why not do it?" De Beers is so adamant that the man-made diamonds are not competing with mined stones that it will not grade them in the traditional way. That's a stark contrast to current man-made sellers De Beers is so determined that synthetic diamonds do not compete with the mined diamonds, so it does not rate them in the traditional way. This is in stark contrast to current man-made sellers, which offer ratings such as clarity and color, and replicate the terminology of natural gemstones. "We're not grading our lab-grown diamonds because we don't think they deserve to be graded," Cleaver said. "They're all the same." "We didn't rate the diamonds produced in the lab because we Think they shouldn't be graded," Clive said. De Beers plans to charge $200 for a quarter-carat, $400 for a half and $800 for a carat, another sharp break from natural stones that rise exponentially in price the bigger the diamond Gets. Pricing strategies will vary. De Beers plans to charge $200 for a quarter-carat diamond, $400 for a half-carat, and $800 for a carat. This is another sharp breakthrough in the price of natural gemstones. Man-Made Gems While De Beers has never sold man-made diamonds for jewelry before, it's very good at making them. The company's Element Six unit is one of the world's leading producers of synthetic diamonds, which are mostly used for industrial purposes. Has also been producing gem-quality stones for years to help it tell the difference between natural and man-made types and to reassure consumers that they're buying the real thing. Synthetic Gemstones Although De Beers has never sold synthetic diamond jewelry before, it is very good at making them. The company's Element Six is ​​one of the world's leading producers of synthetic diamonds, which are used primarily for industrial purposes. Over the years, the company has also been producing gem quality gemstones to help it distinguish between natural and synthetic gemstones and to reassure consumers that they are buying real diamonds. Man-made gems currently make up a small part of the diamond market, but demand is increasing. Global diamond production was about 142 million carats last year, according to analyst Paul Zimnisky. That compares with lab production of less than 4.2 million carats, according To Bonas & Co. Artificial gems currently represent only a small portion of the diamond market, but demand is growing. According to analyst Paul Zimnisky, global diamond production last year was about 142 million carats. According to Bonas & Co, the laboratory produces less than 4.2 million carats. De Beers has been researching lab-made diamonds since the end of World War II and accelerated its work after a Swedish company synthesized the first diamond in 1953. The company has focused on lab diamonds for industrial uses, but also kept investing in technology for jewelry -grade gems. Since the end of the Second World War, De Beers has been researching diamonds made in the laboratory and speeding up the work after the Swedish company synthesized the first diamond in 1953. The company specializes in laboratory diamonds for industrial use, but also continues to invest in jewelry-grade gemstone technology. The shift to lab-diamond jewelry comes at a sensitive time for De Beers and its relationship with Botswana, the source of three-quarters of its diamonds. The two have a sales agreement that lets the company market and sell gems from Botswana, giving De Beers its power over global prices. The deal will soon be up for negotiation and Botswana is likely to push for more concessions. The transition to laboratory diamond jewelry comes at a sensitive moment in De Beers and its relationship with Botswana, Botswana is its Three-quarters of the source of diamonds. The two companies have a sales agreement that allows the company to sell Botswana's gems, giving De Beers a strong global price. The agreement will soon begin negotiations and Botswana may push for more concessions. On Tuesday, De Beers said it had extensive talks with Botswana about the decision to sell man-made diamonds and the country supports the move. (Updates with CEO comments from fourth paragraph.) On Tuesday, De Beers said that they sold with Botswana. The decision to make synthetic diamonds was extensively negotiated and the country supported the decision. (Update the CEO comment in the fourth paragraph.) However, some industry people believe that: â€â€â€â€â€â€â€ 1, De Beers launched this new brand is just a jewelry brand, please note that jewelry is not jewelry. The jewelry launched in the small commodity market in Yiwu and Guangzhou, China, is essentially the same. It is nothing more than a diamond produced in the laboratory. 2. Currently only for the US market. The Chinese market is not confusing for natural diamonds and nurturing diamonds or synthetic diamonds because of the National Jewelry Quality Supervision and Inspection Center (NGTC). 3. The Lightbox logo is permanently printed on all 0.2 ct or more laboratory synthetic diamonds. The logo is not visible to the naked eye, but is clearly identifiable under a magnifying glass. 4. The price is only related to the weight and has nothing to do with the others. Retail prices range from $200 (0.25ct) to $800 (1ct). That is to say, the diamond's 4C standard does not apply to such diamonds, so there is no diamond grading certificate for such diamonds. 5. Do not sell finished loose diamonds. That is to say, only the finished jewelry can be seen on the market, or the jewelry is more suitable.
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