The home market in 2015 has started steadily

The Spring Festival is approaching. The National Building Materials Index (BHI) published by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association reported in December 2014 was 105.86, a decrease of 1.25 points month-on-month and an increase of 4.00 points year-on-year. The sales volume of building materials home stores above designated size in the country was 109.27 billion yuan in December, a year-on-year drop.

Decline in real estate impact on households It is understood that the main “culprit” in December’s decline in BHI was its leading index “Managerial Confidence Index”, which was the largest month-on-month decline, and its absolute value was only 39.63 (higher than 50; Look at the weak market outlook at 50). Qin Zhanxue, executive vice president of the China Building Materials Circulation Association, interpreted that the main reasons for its decline were not only the impact of the traditional winter off-season, but also the impact of the upstream real estate market.

According to the National Real Estate Index System Baicheng Price Index in December 2014, the average price of residential (construction) cities in 100 cities nationwide was 10,542 yuan per square meter, down by 0.44% month-on-month, and it was the eighth consecutive month of decline, with a drop of 0.06 percentage points. Qin Zhanxue believes that the downward pressure on the real estate market in 2015 will directly lead to a decline in the confidence of the building materials home market in the future.

Throughout the year, the total sales volume of building materials homes above designated size in 2014 was 1206.21 billion yuan, a year-on-year decrease of 3.70%. Qin Zhanxue summed up the conclusion that “BHI’s year-round trend has already emerged. In 2014, the national building materials home furnishing industry was basically below 2013, and the weakness was clearly demonstrated.

At the end of the year, the purchasing power of promotions rose in the December 2014 BHI subindex, and the purchasing power index showed the only upward trend. Qin Zhanxue analyzed that the 2015 Spring Festival was relatively late, and the building materials home market had enough time to devote its efforts to the last round of sales promotion at the end of the year. At the same time, the rigid demand in the real estate market was slightly released at the end of the year, resulting in a “purchasing power index”. Under the impact of the traditional seasonal off-season, it has not dropped or risen. It has become the main driving force for the narrowing of the monthly decline in BHI. ”

Qin Zhanxue also stated that although the overall situation is not as good as in 2013, the trend of BHI in 2014 was relatively flat. The tendency of the country housing index was consistent with that of BHI, indicating that the real estate bubble did not increase again, but the proportion of demand for re-decoration of stocks and houses increased. When the real estate industry fell to a certain extent, the decline in the building materials home industry would stop. Now that domestic 80,90 home buyers have begun to purchase and decorate, they will gradually become the main force in the industry's consumption. The industry will continue to develop and maintain a certain degree of stability as long as it chooses the mode of operation and service that suits the habits and lifestyles of the new consumer groups. .