WeChat enterprise custom red envelope
Last Thursday, CCTV and Baidu announced a cooperation, Baidu will participate in this year's Spring Festival Evening Red Packet Interaction as the exclusive online interactive platform of CCTV's 2019 Spring Festival Gala. The next day, Shaking Short Video also announced its exclusive social media communication platform for the Spring Festival Gala, which will send benefits through interaction with the audience. According to industry analysts, using the Spring Festival to send benefits to interact is an important way for Internet companies to enhance their brand image. Behind the red packets sent to everyone, they actually “stare†at the “wallets†of users. Comprehensive
The giants have released the Spring Festival red envelope game
According to Baidu, the 2019 Spring Festival Evening Red Packet will not only create a record high in terms of amount, but also introduce a more convenient and integrated red envelope interaction method. Similar to previous editions, the red envelope interaction will be distributed in four rounds, and users can participate in the interaction through the latest version of Baidu App.
On the second day after Baidu and CCTV announced their cooperation, Chaoyin also announced that it will become the exclusive social communication platform for this Spring Festival Evening. When the Spring Festival Evening is broadcast, if users gather seven notes, they can get the “surprise†of the vibrato transmission.
Alibaba and Tencent, which were active in the Spring Festival Evening in previous years, also continued to promote the Spring Festival red envelope game. On January 21, the Alipay Wufu project team announced that this year's Alipay Set Wufu will officially begin on January 25 (this Friday). Users of Qifu will be hand-in-hand on the New Year's Eve to share 500 million cash red packets. On this basis, users also have the opportunity to get a small number of good luck eggs such as following the ant forest to see the tree, the European football game tour, the year-round help and flower buds.
Tencent's Spring Festival in 2019 launched different red envelope games on WeChat and QQ respectively. The reporter learned from Tencent's public relations department on the 21st that in the Spring Festival of 2019, WeChat created a customized red envelope for the enterprise. Through the enterprise of WeChat certification, the administrator can Log in to the enterprise WeChat management background and customize the red envelope cover according to the prompts. That is to say, when the company issues a red envelope to employees or relatives, the red envelope will display a specific business name and avatar. In terms of direct red envelope benefits, it is mainly distributed through the QQ platform, but as of press time, QQ has not announced the specific red envelope welfare rules.
Intended to obtain customer resources
The reporter found that the participation of Internet companies in the Spring Festival Evening is mainly based on the interaction of red envelopes and social platforms. The past four years of participating in the red envelopes are Tencent and Alibaba. The partner of the Spring Festival Evening social platform is Weibo for 4 consecutive years, however 2019 The Spring Festival Evening was changed to Baidu and Vibrato respectively. Hou Jiyong, a senior Internet observer and head of Fengyun Capital, told reporters that Baidu and Yongyin have taken the exclusive right to cooperate with a project in the Spring Festival Evening, which is very helpful for the improvement of their brand image. In the interview, the reporter learned from Baidu that the red envelope interaction of the Spring Festival Evening is only the "starting shot", Baidu App will be the main position of Baidu's Spring Festival red envelope activities, Baidu's good-looking videos, all-people small videos, Baidu Post Bar, Baidu speed Versions, Baidu network disk, Baidu map, baby know and many other products will also be connected to the event to varying degrees, users can also participate in the use of these products during the event. In the last week, the company’s first video social product was flashed. According to the person in charge of the bytebeat (vibrating App parent company), this year’s Spring Festival is an important promotion period, and the company will increase resources. Do not rule out the opportunity to cooperate with the Spring Festival Evening to help more flash to get more users.
enterprise
"BATD" Spring Festival red envelope welfare main gameplay
Baidu
On the New Year's Eve, Baidu Spring Festival Evening Red Packet will be followed by CCTV Spring Festival Evening, and will participate in three ways: shaking, watching, searching and searching.
Alibaba
The Alipay Set Wufu will officially start on January 25th (this Friday), and the users of Qifu will be divided into 500 million cash bonuses on New Year's Eve.
Tencent
Create a custom red envelope that will display a specific business name and avatar when a certified party issues a red envelope to an employee or relative.
Vibrato
During the Spring Festival Evening broadcast, the seven notes will have the opportunity to receive relevant benefits.
Mill Alloy Casting Ball,Corrosion Resistance Chrome Ball,Chromium Steel Balls,Corrosion Resistant Cast Ball
Xuzhou Surun wear-resistant material Co., LTD , https://www.suruntools.com