Either don't open, open for three years. In the mahogany furniture market, many companies account for 20% of high-end products, but they have created 80% of sales. The “two-eighth law†seems to be the only way to market mahogany furniture. “When Mingjiao is concerned about VIP customers, it must also take into account the majority of ordinary consumers in the number of people.†Zhu Dengfeng, general manager of Mingjia Hongmu Beijing, said that as the market environment changes quietly, “long tail†The "theoretical" effect has been revealed and is gradually subverting the long-standing "two-eighth law."
Speaking of the "two-eighth law", although not necessarily accurate proportion figures, it shows an unbalanced relationship: a small number of mainstream furniture (red sandalwood, huanghuali, red rosewood) occupy a decisive position in the market, and occupy 80% of most furniture is a negligible long tail. “Recently, the popularity of those popular furniture market has been declining year by year. The thinking of Mingjia Redwood will not be blocked in the economic model driven by mainstream demand. Customers in the market have scattered their choices in all directions (the market curve leaves long The long tail), this is the new profit growth point we can hope for.†Mr. Zhu Dengfeng, who talked about it, said the long-term plan of Mingjia Hongmu Beijing area:
First of all, it is the dual-brand operation strategy of “Mingjia Redwood†and “Shengshi Mingjiaâ€, which announces the perfect presentation of Beijing’s “Da Mingjia Patternâ€. “Mingjia Redwood†integrates the essence of traditional Chinese furniture into the creation of the times. The rich cultural significance of Su Zuo's high-end style is amazing. The rare raw materials such as red sandalwood, huanghuali and Siamese rosewood show the magnificence and magnificence of Shengshi furniture. “Shengshi Mingjia†takes the elegance of Jane to Jane as the conviction and features the trend of the times. It provides more investment products and designs for the majority of mahogany fans. The value of the people is more affordable. The two distinctive brands have differentiated their positions and formed a convergent effect in complementarity, sharing the Group's development vision as a whole.
Second, it is the implementation of the full marketing strategy. With the soaring prices of raw materials and changes in the macro environment, the purchasing groups of rosewood, huanghuali and Siamese rosewood furniture have been shrinking, and the alternative materials such as squid, white branches, South American rosewood, rosewood and chicken wings have surfaced and are favored by people. . In order to make the long tail theory more effective, Mingjia Redwood will develop these alternative materials as much as possible, and try to increase the tail of the “product categoryâ€; that is, lower the threshold and create a small consumer group.
Finally, strengthen information channels and create new business models. The market of many small-small species is converged into the market energy that rivals the mainstream. The long tail that represents the “cold material†is often forgotten. Develop this long tail, and test the hard power and execution power of Mingjia Redwood, and build a “full industrial chain business model†covering product development, raw material procurement, order processing, manufacturing, logistics, terminal sales and service. It is the key to open up the information flow, talent flow, capital flow and logistics of the enterprise, and finally create a whole new set of business models.
Editor in charge: Guangdong Furniture Network
Pneumatic valve is a kind of valve controlled by air pressure, which is widely used in industrial automation control system. Its main applications include the following aspects:
1. Fluid control: pneumatic valve can be used to control the flow and direction of liquid or gas, such as controlling the flow in the pipeline, exhaust gas emission, etc.
2. Pressure control: pneumatic valve can be used to control the pressure of fluid, such as controlling the pressure of compressed air, regulating the pressure in the hydraulic system, etc.
3. Temperature control: pneumatic valve can be used to control the temperature of fluid, such as the temperature of heating or cooling system.
4. Automatic control: pneumatic valve can be linked with sensors, PLC and other equipment to realize automatic control, such as automatic production lines, robots, etc.
5. Safety control: pneumatic valve can be used for safety control, such as controlling emergency stop, preventing overload, etc.
In general, pneumatic valve plays an important role in industrial automation control system, which can improve production efficiency, reduce costs, and ensure safety.
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