Due to the shortage of raw material resources, the price of wooden furniture has risen sharply recently. In order to cope with the increase in wood prices, furniture manufacturers have taken countermeasures, opened up new raw material bases, and strengthened brand after-sales service as a way for most furniture manufacturers to reduce costs and increase sales.
Wooden furniture prices soar
"How can the price of wooden furniture be so high now? The same product is 15% higher than last year, and the price is rising really fast." Miss Yang, a consumer who is choosing a wooden wardrobe, sighed. The reporter learned that the prices of wooden furniture in many large furniture stores in Beijing have risen. The reason is still the shortage of wood resources.
It is understood that Southeast Asia, Africa, North America and Russia have always been China's main sources of timber imports. However, due to the combined effects of reduced forest resources, national policy restrictions, exchange rates and transportation costs, the import of timber has shown a long-term shortage. . Industry insiders said that after the implementation of natural forest protection projects in the country and the banned and restricted logging in forest areas, the supply of wood suitable for making furniture has been reduced. Jilin, Yunnan, Guangxi and other wood-producing provinces and regions have greatly reduced their production. The tight supply situation will be more obvious.
High prices lead to overcapacity
In the face of rising furniture prices, consumers' enthusiasm for purchasing continues to decline, and some consumers adopt a wait-and-see attitude when buying furniture, and sales of high-priced furniture decline. At the same time, many furniture manufacturers saw the rise in wood prices and began to hoard goods, which led to an increase in the inventory of furniture products, which led to overcapacity in the furniture industry.
The reporter learned that Chinese furniture is based on the price advantage to open the market, it is based on this, Chinese furniture has an unshakable position in the international market. Industry insiders said that while the price of wood continues to rise, the price of furniture has soared, and the advantage of Chinese furniture in the international market has decreased, resulting in a decline in its competitiveness in the international market and a reduction in its share in the international market. .
Open up new raw material base and strengthen brand after-sales service
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