With the wave of the development of the smart home industry, smart locks as an entry-level product for smart homes have also been developing at an alarming rate. However, according to Xiao Bian, there are not many families that use smart locks. Why is this, then smart locks can be real? What challenges are still faced by people? Let's take a look together.
First, safety and reliability Whether it is traditional mechanical locks or smart locks, the first priority is to ensure safety. Smart door locks rely on the perfect combination of mobile internet, mechanical manufacturing technology, mechanical anti-theft technology, electronic encryption technology and authentication technology. Many performances need to be developed and perfected, which takes a certain time to complete. For example, most current smart lock products do not use remote unlocking. One of the important reasons is that many vendors cannot ensure the security of cloud services.
Second, the price is too high Currently most of the market price of smart locks are in the 2500 - 4,000 yuan, some foreign brands and domestic smart brands even up to five or six thousand, seven or eight thousand. For consumers, this price is undoubtedly too high, and to a large extent hinders their desire to buy. At the same time, many smart locks and door plants are not designed to fit each other. This leads to smart locks to the door factory to require more complex installation and commissioning, further pushing up the cost of installation and commissioning and sales and maintenance.
For the user, the price of 1,000-2,000 yuan is the most acceptable, just like the popularization of the thousand yuan smartphone. Only after the price-to-price ratio is improved can the amount be raised.
Third, after-sales service system is not perfect Smart door lock is an industry that requires high service. The product characteristics of smart door locks determine that its installation must be timely and the repair speed must be fast. Smart door locks have different user installation conditions. For example, the matching of the thickness of anti-theft doors is not the same. Installation or maintenance of smart locks requires professional after-sales staff to come to the door. However, at present, the entire industry has just started. The industrial support in this area is extremely imperfect, which seriously restricts the rapid development of this industry.
Smart lock is a re-installed industry, and after-sales and service are indispensable, and this piece is the short board of many smart lock companies. Smart locks must be universally popularized. The first thing to do is to electronically consume smart locks. Only by doing a good job of service like air-conditioning can users rest assured. Second, we must do a good job of channel sinking.
Fourth, the industry as a whole is mixed, and unfavorable industry development research shows that more than 90% of users do not know what smart lock brands have, and less than 10% of users barely can name one or two international brands or domestic brands. Although many smart lock brands have a certain reputation in the industry and engineering fields, they are still far from the public brands. Therefore, how to change from the industrial brand to the public brand in the future is still an important task for all smart lock companies.
Through the above introduction, I believe we also have a certain understanding, to do a detailed and in-depth exploration of customer projects, detailed construction plans, process design, strict compliance with national engineering standards, and strive to achieve cost, quality, practical and other aspects of a win-win situation, everywhere Strive for perfection, and strive to "do a project, a tree of word of mouth," is a smart lock business must do.
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