Where to find the selling point of bathroom products market

With the continuous breakthroughs in the sanitary ware industry and the rapid development of sanitary ware brands, sanitary ware enterprises are also advancing by leaps and bounds. Before the beginning of 2010, the voice of inflation flew among the media. However, after the rapid economic ups and downs in the previous two years, consumers have become more rational. With regard to the consumption of ceramic products, many consumers have begun to draw their attention from the price. The color and environmental protection of the products All have become the focus of consumers' reference purchase.

Recently, the author interviewed some distributors of ceramic products. They speculated that the sales of ceramic products in 2010 may still stay at the level of price wars.

However, a staff member of a building materials association, who asked not to be named, said that in terms of consumer psychology, a price war in 2010 may not be the best way for ceramic companies to obtain sales performance.

The building materials association said that in 2010, consumers will be more rational in purchasing materials. "Decoration expenditure is a non-recurring expenditure, which means that you expect to use a certain product for at least five to eight years.

When the ceramic industry was violently fighting price wars, many consumers bought low-quality products because of low prices, and only found that they lost money during the installation and use. "A lesson from the past, the rational component will increase a lot in the future procurement activities of ceramic products.

"For example, whether this product is suitable for your home's style, quality, or even brand, will become an important factor for consumers to consider in 2010." In her view, overall, cost-effective ceramic products will be new There will be a bigger selling point in the year.

See where the selling points of sanitary products are next year, but quality is the best secret recipe in the market, so it is crucial.


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