On January 13th, Houjie Town, Dongguan City, Guangdong Province, the International Famous Furniture (Dongguan) Exhibition Organizing Committee announced that the autumn exhibition of the 2016 Furniture Fair will be held from September to August 11th to 14th. The spring show is still held from March 16th to 20th. This autumn, from September 11th to 14th, China (Guangdong) Furniture Export Expo will be held. The exhibition venue is still located in the famous furniture exhibition venue - Guangdong Modern International Exhibition Center.
Perhaps it is Houjie Town, the most famous furniture town in China. From then on, there will be a three-year large-scale international furniture exhibition, which is really amazing.
Why is the good end of the autumn show rescheduled?
According to the introduction, the main reason is that the autumn exhibition will mainly focus on the domestic sales exhibition. The sellers will watch the exhibition in September, see the new products, sign the contract with the manufacturers, the manufacturers and the sellers will carry on the run-up again, and the sellers will carry out the store decoration, usually the most in the year. The season of prosperous sales has passed. The autumn exhibition ahead of August, leaving valuable market operation time for sellers and manufacturers.
In fact, as early as 2008, the autumn exhibition of the famous furniture exhibition was beneficial to domestic sales, and they all chose to hold exhibitions in August. However, due to the requirements of export furniture companies, it was postponed to September. The reason for the delay is that the autumn exhibition should look for time-honored exhibitions that are acceptable both for domestic sales and export sales. The autumn show was held in August, the US seller is in the holiday season, and the Middle East customers are not in the middle of Ramadan. In fact, domestic and foreign sales cannot be well balanced.
Now the time of the autumn exhibition is changed back to August. In September, a special furniture exhibition for export was held. The domestic and foreign sales exhibitions were held separately, which solved the problem of the best time for domestic and foreign sales.
At present, it is a good time to hold a special export furniture exhibition in Houjie, Dongguan. The reason is that the autumn export furniture exhibition originally held in Guangzhou began to move to Shanghai last year, and the demand for exhibiting furniture manufacturers in Guangdong could not be met. At the request of many Guangdong export furniture companies, the China (Guangdong) Furniture Export Expo came into being.
The famous furniture exhibition in Houjie Town, Dongguan has been held for 34 consecutive years since 2000. Since 17 years, it has accumulated rich experience in organizing exhibitions, and also has a strong material support foundation for the exhibition economy, hotel industry, advertising industry, The transportation industry has gradually adapted to the service needs of high-intensity exhibition crowds.
Houjie Town is affiliated to Dongguan City. It is located in the middle of the developed economic corridor between Shenzhen and Guangzhou. It has a registered population of 100,000 and a resident population of 338,000 and an area of ​​125.7 square kilometers.
It is such a small town. According to Guo Xinwen, secretary general of the China Furniture Sellers Association, the famous furniture exhibition held here is a must-visit exhibition for Chinese mid-to-high-end furniture sellers. It also gathers the most well-known furniture factories in China such as Mousse, Die, and Master Hua. Many furniture giants have set up marketing headquarters here to understand the most cutting-edge furniture development.
According to the organizing committee of the famous furniture exhibition, the March exhibition of the famous furniture exhibition is still positioned as a comprehensive exhibition of domestic sales and export sales, while the autumn exhibition in August mainly serves domestic sellers, and the China (Guangdong) Furniture Export Expo service in September. Export furniture companies. The pattern of the town's three-year exhibition may have greatly shocked the Chinese furniture industry.
According to a person familiar with the matter, since the powerful Huayuan Group entered the furniture exhibition, it has continuously improved the hardware facilities of the Guangdong International Exhibition Center, which is the venue for the exhibition of furniture exhibitions, and has invested heavily in the promotion of overseas markets. Belonging to the work, one town and three exhibitions are behind an ambitious famous furniture exhibition to fully catch up with the international furniture exhibition. In fact, the famous furniture exhibition reached an agreement with the US High Point Furniture Fair last year.
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