ã€China Aluminum Network】 Aluminum veneer is one of the fastest growing architectural decoration materials in recent years, with an average annual growth rate of over 50%. In the early 1990s, China introduced the first production line. In a short period of 10 years, China has become the world’s largest producer and consumer of aluminum veneer. After more than 10 years of market cultivation and development, the aluminum veneer industry has gradually matured. Aluminum veneers are widely accepted by users for their excellent performance and elegant decorative effect, and are increasingly used in interior and exterior decoration of large-scale projects, landmark buildings and high-grade commercial residential buildings, showing a broad prospect for development. The former aluminum veneer manufacturer in China is the Dongguan Phnom Penh copper oil plant established in 1992. Currently, there are about 19 aluminum veneer production plants in Guangdong Province, which is a relatively concentrated area; followed by Jiangsu Province, with a total of 8 production plants; and there are 16 production plants in other regions. At present, there are 43 aluminum veneer manufacturers in China, mainly in South China, East China and Beijing and Tianjin.
Opportunities and challenges coexist. While seeing the development and opportunities of the aluminum veneer industry, it is necessary to clearly see the problems and challenges in the development of the industry.
With the globalization of the economy and China’s accession to the World Trade Organization today, the external competitive environment of enterprises is undergoing profound changes. Japan's Mitsubishi, the United States Reynolds, Germany's Aluk Bang, France Puji and other well-known foreign brands have already landed in the Chinese market, after years of nurturing and management, its brand has been deeply rooted. With the drastic reduction of import tariffs, they will share more and more market space. Due to the impact of the September 11th incident in the United States and the slow growth of the global economy, domestic demand in countries such as Japan, the United States, Germany, and France is weak, and these foreign brands are even more focused on competing for China’s huge market with 1.3 billion people. On the one hand, the rules of the market economy will gradually converge with the international approaches, and aluminum veneer companies will face a more severe competition environment in the future development.
From the perspective of the development of the domestic industry itself, since the aluminum veneer industry is a new industry, the overall level of technology and equipment is relatively high, but the enterprises are uneven, with small scale, poor equipment, extensive management, and poor awareness of standard quality. There are also a large number of companies, and even individual companies still remain in the stage of family workshop production. The quality is difficult to guarantee, let alone scale effect. In addition, the market is not regulated, disorderly competition occurs, and individual unscrupulous manufacturers shoddy and mess up. Market order. The aluminum veneers made of poor quality aluminum plates (used as ordinary aluminum plates instead of curtain wall aluminum plates) or coatings (polyester varnish or even acrylic paints instead of fluorocarbon varnish) have significantly reduced their strength and weather resistance, and pose serious threats. The quality of construction projects. For the entire industry, it also greatly damages the reputation of the aluminum sheet itself. In addition, blind and low-level redundant construction phenomenon has emerged in rapid development. If the additional production capacity is excessive, and most of them are low-level redundant construction, it will inevitably lead to market imbalances, leading to unregulated operations and price distortions. According to incomplete statistics, the domestic aluminum veneer production line has reached more than 40 lines, and the annual production capacity has reached 6 million square meters, which exceeds the current actual demand. There are still many new lines being launched, which further aggravates the contradiction between supply and demand.
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