Chinese tiles meet challenges to adjust the pace of compliance with consumer trends

In the past, the cheapest to buy "the former consumers to buy ceramic tiles are more arbitrary, there are not many requirements, the most important thing is to look at the price." More than 10 years ago, Heshan Minghui building materials ceramics city owner Wu Wentian began to get involved in ceramic products In the past, the industry discovered that consumers were most sensitive to prices and lacked awareness of ceramic tiles.

It is understood that there were no more than four ceramic dealers in Heshan's local area 10 years ago. This number has doubled in the past 10 years. According to incomplete statistics, there are currently more than 15 local ceramics sales stores in Heshan.

“Consumers will grow along with the market, and there will be more and more demand for products and their own opinions.” Mr. Liang, a shopping guide of Dongpeng Group Heshan Store, said that consumers and merchants have jointly led the current consumption trend of ceramic tiles.

Wu Wentian said that compared to the single consumer demand for price in the past 10 years, the market is now free from the “as long as the price is cheap”.

Nowadays, high-end ceramic tiles have been hotly promoted. This year, influenced by the domestic market's regulation and control policies, the home improvement industry as a downstream industry has also felt "cold." In addition, due to the EU's anti-dumping case, Chinese ceramic tile exports are limited.

“There are fewer small customers,” said Wu Wentian. This situation is difficult to avoid in such a large environment. However, from the perspective of overall sales, this year has no decline compared to the same period of last year. “Mid-end and high-end customers make up for it. The impact of the loss of small customers."

According to reports, over 80% of customers in the store are privately decorated and 20% are public decoration. In the private decoration, middle-end and high-end real estate are also the main products. Therefore, when customers consume tile products, they will tend to choose some higher-priced products with higher prices.

“The sales situation is the same as last year.” Dongpeng Ceramic Sanitary Ware Store Manager said that on the basis of the current data, tile sales are better.

Wu Wentian believes that high-end ceramic tile products have become popular targets for consumers. "The price of the house itself is very expensive, and with a better quality tile product, it can maintain the decoration effect for a long time."

It is reported that another data also confirms this view. This year, the prices of mainstream brand tiles have risen, but have risen by about 5%.

Environmental green home improvement is becoming more and more popular. “More and more customers will ask about the environmental protection issues of ceramic tile products, whether it is wear-resistant, stain-resistant, and low-radiation.” In years of contact with consumers, Liang Rongxing, a designer of Dongpeng ceramic sanitary ware, believes that green Home improvement products are being increasingly emphasized.

According to Mauritian Tim, green and environmental home improvement winds have already become mainstream. This is not only promoted by consumers, but also by the efforts of mainstream brand ceramics manufacturers. “They are embodying this concept in new product designs, and consumers also agree that green homes are a common practice.”

It is understood that in many tile products, the tiles that are relatively hot now are natural styles, such as imitation stone, imitation wood grain, and imitation leather products, which also cater to the consumer's idea of ​​returning to nature.

According to Wu Wentian, for example, there is an anion impression brick that is popular with consumers. This kind of ceramic tile that suits the concept of environmental protection is designed to add an anion layer consisting mainly of unipolar mineral tourmaline ultrafine powder and composite rare earth elements on the basis of the glaze layer and the blank layer, so that the brick body can be released. Anion that is good for human health.

Liang Rongxing believes that the style of ceramic tiles purchased by the local citizens of Heshan incorporates the concept of green environmental protection. It shows a clear and bright, modern and Chinese style.

Service-oriented home improvement designers “Consumers have higher requirements for services than ever before.” Wu Wentian stated that the era in which ceramic tiles are not responsible for their products has passed, and today consumers are not only demanding high-quality products but also better services.

It is understood that, behind the purchase of ceramic tiles, consumers need design solutions, material usage, and quality assurance. Therefore, most ceramic merchants will be equipped with home improvement designers to provide consumers with tile product solutions.

People in the industry believe that, especially in the current situation where ceramic products are being attacked by both sides, excellent service is not only a requirement of consumers, but also a direction for future ceramic tile product manufacturers to enhance their competitiveness. Text / Tu Jiangmen Daily Reporter Huang Huang Tips for Choosing Tiles There are a large variety of ceramic tiles available on the market. You will learn some basic skills in decorating that will help us to select tiles with quality assurance. Wu Wentian has been managing ceramics for more than a decade. He introduced some basic methods to reporters:

Look carefully, the texture is very different If carefully compared, the advantages and disadvantages of the two tiles can be judged from the texture of its surface. Currently on the market, large brands of ceramic products can produce more original products, the price is relatively high, and counterfeit products, from the appearance looks more similar, but from the surface of the texture can be found, high-quality product surface texture rich Three-dimensional, vivid and natural flowers, not floating on the surface.

Feel the touch, feel the degree of slippery, such as the current popular tiles in the market, many consumers think that the smooth surface of the polished tiles are not slippery, and in fact the non-slip of the polished tiles can not be seen from the surface, you must feel by hand to feel To.

In order to measure the hardness when selecting a tile, you can draw the surface of the tile with a key. Tiles with high hardness will not be easily scratched. You can also break a tile to see if the fracture is fine or loose. The former shows that the quality of the tiles is better.

Dropping water, measuring water absorption If the tile density is high, it is not easy to absorb water. Drop water droplets behind the tiles to see how fast the beads penetrate. The slower the higher the density, the better its quality.