The main body of the furniture retail industry is dealers, so for the improvement and improvement of the current industry status, the key is how to properly coordinate the relationship between the parties to achieve a win-win situation. The Secretary-General of the Suzhou Furniture Industry Association once made this question at the home distribution industry development forum The following analysis:
Dealer's "Sandwich Layer" Status
(1) Relationship between furniture stores and distributors
The core of the relationship between the store and the dealer is the store rent. The dealer hopes that the lower the rental cost, the better, and the store hopes that the more the rent is, the better. Therefore, this is a pair of inevitable contradictions. The performance of first- and second-tier cities is particularly obvious, so many large cities now have a dealer "removal tide", but this pair of contradictions always exist and will exist for a long time. Although they contradict each other, they can coexist or even win. In the process of development, properly handle the relationship and interests of both parties, strengthen communication and take into account the interests of both parties, and ensure that this is a viable and harmonious development of the contradiction. It is also necessary that dealers can promote their own brands through hypermarket promotion. More profits can be obtained through brand distributors.
(2) Relationship between factory and distributor
The factory has the core relationship of distributors in the number of stores. The factory hopes that distributors will open more stores. The more stores, the better, so that more products will be distributed to the store, and payment will be received in time. And dealers are more concerned about which factory and which product to choose to make money? Today ’s dealers are not as good as before. Generally, as long as they get the goods, they can make money. Especially since last year, everyone knows that there are not many dealers who make money. Under this kind of market, it is very troublesome to choose goods. One thing, so dealers will be more cautious in opening stores and picking up goods. This is also a relatively hidden contradiction.
(3) The relationship between the factory and the store
The relationship between the factory and the dealers used to seem less sharp. Anyway, it ’s the dealers ’business anyway. However, in order to let dealers quickly enter their stores, some hypermarkets will set up routines with the factory and let the factory give dealers Dealers are forced to enter without pressure, so the current situation of the dealers is like a "sandwich layer", squeezed up and down, not opening a shop does not make money, opening a shop is not necessarily profitable, and it may be eliminated by the factory if it is not fast, so say the day It's not very good.
(4) Relationship between stores and consumers
The relationship between consumers and hypermarkets mainly depends on whether consumers are satisfied or not? Now the promotional activities of the furniture store are flying all over the place: there are so many activities like buying 2,000 and 1,000, so who is going to send it? Factory delivery or store delivery? In fact, most of them are delivered by dealers? Even if you do this, will consumers buy it? I can tell you, never! Most of them think that the home industry is too humid, and it is a profiteering industry, especially after the Da Vinci incident, consumers are very convinced about this, so what is the reason for this consumer ’s distrust of the store What? In fact, fundamentally, consumers cannot be blamed, only some of the practitioners in the industry do not abide by the rules of the game, blindly advocating vicious competition and price wars. Therefore, to create a good consumer atmosphere, the industry needs to work together to curb improper competition.
[Challenge] Most dealers have a "partial security" mentality
At present, the biggest challenge for domestic dealers is the challenge mentality and ability, whether they have changed their ideas and courage to change the industry. Most dealers are still sticking to the "sits business" way, choose a place to open a store, please ask a few Even if the individual is all right, in fact, can this kind of "partial security" mentality ease furniture; does the retail industry continue to grow bigger and stronger? The answer is obviously no. The old saying that “the rich nation must spread the land†means this. If the country is rich and prosperous, it must first expand its territory. For furniture dealers to become bigger and stronger, they ca n’t just enjoy sitting in the corner. The ease of the fear of the challenge of excluding businessmen.
[The road to reform and development] Become a knowledge dealer
It is easy for everyone to understand that the progress of a person needs knowledge as support, and the same reason for the progress of an industry. The progress of the entire furniture industry requires the continuous accumulation of knowledge of a group of dealers.
To do this, we must first raise the spirit of dealers. Doing business is by no means limited to "feeding a family". Most dealers now say that there are hundreds of thousands of them. Of course, raising a family is not a problem, so of course We must expand our career and persist in being bigger and stronger as a belief.
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