Northeast County Hardware cabinet market will make a difference

Relative to the first- and second-tier cities, the home and building materials market in three cities in the northeastern provinces is bullish. The huge market potential of the county-level cities has brought good for local small brands. Most dealers in prefecture-level cities are more willing to operate the provincial brands.

The province's brand occupying the county-level market through the survey of the three cities in the northeastern provinces and counties of home building materials distributors, we understand the ideas and wishes of many dealers, but also saw the vitality of the home building materials industry in this level of market. Most dealers in prefecture-level cities are more willing to operate the provincial brands. In the eyes of these dealers, the area where the company is located exceeds the three provinces in the northeast, so manufacturers will have problems in the delivery period, and if the quality of products is not good enough, they will not communicate well.

These dealers are reluctant to consider running brands outside the three provinces in the east. They have concerns when choosing them. In their view, if they want to find a well-known brand, the brand can guarantee after-sales service and logistics, and they can join Conditions are in line with their own minds, and it is almost impossible.

In fact, most of the home building brands in the province are less well-known, and dealers may have more concerns when they choose. In the case of enterprises in Heilongjiang Province, some of the smaller brands have correctly assessed the overall strength of their own companies, and most have also given up on the idea of ​​selling products to markets outside Heilongjiang or the three provinces in the East.

Although distributors in prefecture-level cities are only willing to distribute the province's brands because they have not yet been won by foreign brands, or that the influence of foreign brands is not big enough in county-level cities, all have had a place in the provincial brands. . From the author's point of view, home products sold in prefecture-level cities have great room for competition in terms of price, style, and quality. If the brand in the province is still in a conservative state, it may be another situation in the near future.

The capital city's building materials market has already converged in Harbin, the provincial capital city of Heilongjiang Province. There are already 10 large-scale and officially opened home building materials markets. This does not include streets where other outlet stores are concentrated and the types of stores are concentrated. In addition, there are several markets under construction, such as Red Star Macalline, Guxiang Integrated Building Materials City. On the one hand, some home building materials market operations are not optimistic, but they are struggling to support it for a while. On the other hand, a large number of building materials markets are eager to expand, which further exacerbates market competition.

If the expansion of the building materials market goes along with the expansion of the city, there is nothing wrong with it. However, for the current Harbin, the building materials market is already saturated regardless of the population or the housing construction area. There are already some building materials markets that have caused businesses to withdraw their stores due to poor operating conditions, high rents, and unsatisfactory relationships with merchants. Coupled with the dealer's helplessness in the current difficulties, sales fell sharply, and had to choose to give up.

In order to win a share in the only market resources, the distributors and building materials market have all resorted to all kinds of solutions, or group purchases, or exhibitions, or discounts and concessions, but they are extremely useless. However, the effect can only be described with unsatisfactory descriptions. . In terms of group purchase, there are so many market resources. Group purchases have snatched away the shares that originally belonged to the building materials market. Even fewer people went to the building materials market. The distributors did not have a good business. It seems that there is no loss to the distributors. Actually, dealers need more energy and financial resources to invest in the trade fairs or group purchases. These originally do not require input.

All kinds of measures are good or bad, and it comes down to the fact that the market is saturated. After further competition, reshuffling is a foregone conclusion.

The timing of entering the county-level market has reached its own building materials market at all levels of cities, especially in prefecture-level cities, because there is no professional home building materials market has not yet been established, although there are similar places such as building a street, but relative to For developed cities, it is undoubtedly a virgin land that has not yet been developed. As long as home building materials manufacturers copy the successful experience of first-tier cities and second-tier cities, they will be far ahead of the dealers of county-level cities in terms of business philosophy. If they enter early, they may form a unique sales pattern.

Currently underdeveloped prefecture-level cities are concentrated in a few blocks of home-improvement building materials stores, and the types of operations are not particularly rich. Consumers need to purchase the necessary building materials and daily necessities, and they also need to visit the Yujiamen stores. It is possible to get what you want. This is a good opportunity for home building materials manufacturers to enter.

Some of the more powerful businesses have seen this situation and are doing their best to improve. They will also operate cabinets, sanitary ware, wooden Doors, decorative materials and other products. Each store has a concentrated building materials market. But usually such stores are too loose, not to mention the brand, the price is very cheap, and the first and second-tier cities of the store can not be the same language.

Although dealers also want many tricks to attract customers, customers do not buy it. Some operators reported that: Business is difficult to do, the price of a big brand is slightly higher, and it cannot occupy the market; the quality of a lower price is still not enough, and it is difficult to sell. When quality problems arise in products purchased in the county, difficulties in rights protection are also a problem for sales. The purchasing power of consumers can only be purchased in the developed prefecture-level cities or capital cities.

The author believes that in the current first and second-tier cities are increasingly difficult to manage, and the county-level cities are relatively optimistic about the situation, home building materials manufacturers need to sink the sales channels to the agenda, to establish and improve the county-level city sales channels As a staged goal, it may be able to make a comeback for the company.