All along, some tool companies have adopted "first imitation, post-innovation" as the research and development idea of ​​enterprise products. Undoubtedly, they can bring benefits to some tool enterprises through imitation of advanced tools. Of course, the drawbacks are also obvious, so it is suspected of infringing intellectual property rights... 2010 tool What are the most compelling keywords in the industry? And look at Luo Baihui for you to come together.
1, hard alloy
China's current annual tool sales of 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, not only far from the international market tool product structure, but also can not meet the growing demand for cemented carbide tools in the domestic manufacturing industry.
In developed countries, cemented carbide tools have now dominated the tool, accounting for 70%. High-speed steel tools are shrinking at a rate of 1% to 2% per year, and the current proportion has fallen below 30%. Among the knives used in domestic manufacturing, the proportion of cemented carbide tools has reached more than 50%. The problem of disconnected supply and demand structure has been very serious. The consequence is that a large number of surplus high-speed steel tools are exported at low prices or sold domestically, while high-efficiency carbide tools But they have to rely on a lot of imports.
China currently produces about 80,000 tons of high-speed steel, accounting for about 40% of the world's total output, and consumes a lot of rare resources such as tungsten and molybdenum. This blind expansion and low level of repetition have resulted in a large surplus of high-speed steel tools produced and have to be sold at low prices, resulting in a low profitability of a large number of tool manufacturers.
China's annual output of cemented carbide is 16,000 tons, which also accounts for about 40% of the global total. However, the highest added value of cutting inserts in cemented carbide products is only 3,000 tons, accounting for only 20%. This situation, on the one hand, causes insufficient supply of cemented carbide tools that are urgently needed in China, and on the other hand, the precious cemented carbide resources are not fully utilized.
In terms of economic benefits, China's annual sales revenue of cemented carbide is about 560 million US dollars; Japan is only 40% of China's output, but sales revenue is as high as 2.633 billion US dollars, of which the proportion of blades is as high as 72%, making resources fully utilized. Also achieved good results. Luo Baihui believes that China's tool companies blindly and mass-produce high-speed steel knives and some low-grade standard knives, without considering the market saturation and enterprise needs, and finally "high-value-added, high-tech content of the high-end tool market" Give way to foreign companies.
2, imitation
For a long time, some tool companies have regarded “pre-imitation and post-innovation†as their product development ideas, which has attracted many foreign tool companies to criticize them. They believe that imitation products have constituted infringement.
The term imitation can be interpreted as imitative production. There is no doubt that imitation is an act of infringement of intellectual property rights.
3. Intellectual property rights
Compared with international brand tool companies, China's tool companies are still incomparable in terms of scale and technology, especially the technical barriers are more difficult for some companies to overcome. The imitation of advanced cutting tools will undoubtedly bring benefits to some tool companies. Of course, the drawbacks are obvious, that is, allegedly infringing intellectual property rights. Some enterprises have accumulated a solid technology and talent pool, and gradually began to truly innovate in the true sense, but most of the companies are still immersed in endless imitation, always at the bottom. Not only that, with the rise of some domestic tool companies, the imitation of the object is gradually shifting.
Once the product is suspected of being brought to court by imitation infringement, the bitter fruit of imitation will show up. A few years ago, a domestic independent brand Z had been sued by a famous international tool company C for several products suspected of imitation. The entire litigation process lasted for several years. During the period, several products of Z company were banned from listing. The final result ended with the withdrawal of the C company, but the resulting losses are immeasurable. In 2009, two well-known tool brands in China, S and Q, were in court due to intellectual property disputes, and they were attacked by Q companies that are in rapid development. Many executives were even criminally prosecuted, and the future was worrisome.
In addition to being able to gain technological advancement through imitation, the needs of some users are also one of the reasons for the survival of imitation tools. Some small machining companies need tools with low price and quality that can be guaranteed. The imitation tools have certain technical content and can meet the requirements. Processing requirements of these companies. On the other hand, in many industries such as automobiles and steam turbines, some user companies have realized the cost of control through the localization of tools. The localization of such tools is also a copy, which infringes the intellectual property rights of the original tools.
However, the technical strength of these companies is limited, and a limited number of technicians are simply unable to conduct innovative research. More time is spent on mapping tools and after-sales services. The mere imitation of the tool leaves a hidden danger to the future development of the enterprise. The accumulated accumulation of the enterprise is only the manufacturing experience. It still cannot be improved in terms of technical strength. It cannot be innovated on the basis of imitation, and thus it will be buried for future intellectual property disputes. Hidden dangers.
4. Trademark rights
The infringements in the tool industry are mainly manifested in trademark infringement and patent infringement. In the reports of relevant departments' official websites and media, infringement cases concerning the tool industry are rare. A small number of rights protection actions are mostly carried out by manufacturers. However, it cannot be considered that violations are rare. In fact, the infringement of trademark exclusive rights is the most common infringement in the current tool industry. The infringement of trademark exclusive rights is actually what we usually call counterfeit knives. This magazine once planned to organize the “counterfeiting tool survival space survey†for the tool industry. The infringement of counterfeit knives, an infringement of intellectual property rights, has been thoroughly investigated and analyzed. However, three years have passed, and the infringement of counterfeit famous brand knives is still in existence.
From a small number of news reports, we found that similar victims of trademark infringement are mostly domestic famous tool manufacturers, such as Shanghai Tools Co., Ltd. and Harbin No. 1 Tools Co., Ltd., all of which are standard knives. series. This is because standard general-purpose tools belong to the traditional industrial technology field, and the technical difficulty is not high. Many small enterprises and even some small family workshops can produce them at low cost. These products are sold by means of famous trademarks or similar trademarks. Get huge profits.
A senior intellectual property consultant said that trademark infringement cases are better handled intellectual property cases and are more common cases. The country's legal provisions on trademark protection are relatively comprehensive, and the same judgment of trademarks is relatively easy, and the judgment of trademarks is slightly troublesome. This is mainly related to the number of judgment units of trademarks. The General Trademark Office, the Trademark Review Board, and the local intermediates and The High Court has jurisdiction over trademark infringement, and the conclusions that each unit may draw are contrary. Still, it is much easier than the judgment of patent infringement. There is a difference between trademark infringement and patent infringement. Patent infringement will only reduce the sales space of the product. The trademark infringement brings not only the loss of money caused by the reduction of sales space, but also the quality problem of the infringing product. The loss of reputation brought by the enterprise is a serious blow to the corporate image, which will make the original good image of the user's heart fall down. This loss is incalculable.
5, core patent technology
According to the statistics of the State Intellectual Property Office, as of March 2010, the number of patent applications accepted by China has exceeded 601,114,400. However, in many patent applications, domestic tool companies are still lacking in the number of patent applications. If you enter the company name to search, the comparison results may be even more surprising. Many internationally renowned tool companies have applied for more than 100 patents, of which Sandvik Coromant has registered more than 400 patents. In contrast, Zhuzhou Diamond's nearly 200 patents have been the best among many domestic tool companies, and some other large companies have only dozens or even several patents.
Intellectual property should be a strategy for enterprises first and a strategy to protect and create their own competitive advantage. Intellectual property rights are a powerful weapon. Nowadays, the industry has entered the era of intellectual property wars. Enterprises must arm themselves in order to survive. Domestic tool companies are beginning to realize this and are constantly enhancing their innovation capabilities, but the lack of core patented technology makes them inferior in the market competition.
The lack of core patent technology affects the future development of the company. In the pursuit of various patents of international tool companies, fewer and fewer tools can be produced, or a large amount of patent fees must be paid, no matter which aspect of the Chinese tool companies. Development is unfavorable.
The gap is inevitable. It is even more important to strive to catch up with the return, invest in innovation, research and development, and establish an appropriate intellectual property portfolio to fill the gap in intellectual property in the short term. Domestic enterprises should abandon the old patent application and use mechanism, consider whether they are in line with the business objectives of the enterprise, and make benefits, so as to avoid unnecessary waste caused by the pursuit of false names. Zhuzhou Diamond's achievements in independent innovation are worth learning from other companies. The technical research and development team of more than 160 people guarantees that it will launch new products every year, and thus continue to maintain its leading position among domestic tool companies.
The patents for independent innovation have become the key to keeping patents valid for a long time. The term of protection for patents is 10 to 20 years, but many technologies will fall behind in a few years. Domestic tool companies often simplifies this, so patent holders lack the motivation to actively improve to promote better patent implementation. In this respect, Kenner Metal's experience is worth learning. In terms of patent management, patent holders will be patented as long as they continue to improve their processes and implement methods during the patent validity period, so that patents can achieve new effects and adapt to new situations. The holder has a certain reward. If the sales of the patented products are better, the higher the reward, the patent holders will continue to find ways to help the company continue to develop and help improve the implementation of patents.
Heilongjiang Junhe Building Materials Technology Co., Ltd , https://www.junhejiancai.com