On June 3-6, 2011, the third Suzhou Furniture Fair was grandly opened at the Suzhou Industrial Park International Expo Center. More than 380 furniture companies from more than 20 provinces and cities across the country have exhibited solid wood, software, office, mahogany and other furniture boutiques, setting off a trend of "fashion, green, home" furniture this summer. There are many exhibitors in this Suzhou Furniture Fair, and their scale and form are far beyond the previous years. Furniture reporters directly hit the exhibition site and interviewed dozens of furniture representatives, and presented you with exciting and dynamic trends in the industry with quick, comprehensive and intuitive reports. The following are the interview reports for furniture reporters:
Interview time: June 3
Interview Location: 2011 Suzhou Furniture Exhibition Flanders Furniture Exhibition Hall
Interview guest: Li Xihua, Regional Manager of Flanders Furniture Co., Ltd.
[Home Reporter]: What is the purpose of Flanders ’exhibition this time?
[Flanders]: Mainly want to display the brand and display new products. The Flanders brand has three series: Vest fashion sofa series, C & Y SLEEP fashion soft bed, and Langju lifestyle living room.
[Home Reporter]: What are the main styles of Flanders products?
[Flanders]: Our Langju life is mainly based on the combination of leather sofas, the overall color style is simple and fashionable, and C & Y is suitable for young and fashionable consumer groups, all around the fashion theme.
[Home Reporter]: What is Flanders ’product positioning?
[Flanders]: Our products are positioned in the middle and high-end class and white-collar class, and the price is also reliable to meet the consumption needs of young and middle-aged people.
[Home Reporter]: What are Flanders ’product promotion methods?
[Flanders]: Mainly promote the development of the brand by participating in exhibitions, community promotion, company websites, and local marketing in specialty stores.
[Home Reporter]: What do you think of the furniture market environment in 2011?
[Flanders]: I personally feel that this year's home market is not very optimistic. In this environment, we need to find products suitable for the market's needs and adapt to the market by improving our own quality to stand out.
[Home Reporter]: Okay, thank you for the interview!
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