[Chicago.com] Since the beginning of 2011, the central government has introduced tightening monetary policy and real estate regulation and purchase restriction policies, which have brought great impact on the real estate industry and its downstream industries. The winter in the aluminium profile industry has come to an abrupt end. Many small and medium-sized manufacturers are struggling with the sharp drop in orders. In 2012, how to develop the aluminum profile industry has become the focus of many companies.
At the end of 2011, the Central Economic Conference was convened. The meeting decided to adjust: In 2012, the government insisted on real estate regulation and control policies unshakeable, prompting a reasonable return of housing prices. Steady growth is the keynote for China's economic development in 2012. On December 22, 2011, the Ministry of Housing and Urban-Rural Development represented the State Council's Leading Coordinating Group for Safe Living Projects and the local government to sign the 2012 Responsibility Statement for Safe Housing Projects, ensuring that in 2012, 7 million sets of affordable housing will be built.
This shows that in 2012, the regulation of the property market will enter the "deep water period", the property market is facing an inflection point; protection of a large number of housing starts, business opportunities are not small. Sluggish domestic demand, slowdown in domestic economic growth, unpredictability of economic debt crisis in Europe and the United States, and impediments to export of aluminum extrusions under the “double reverse†sanctions. The economic situation in 2012 was even more unfavorable. With the advent of the high-cost era, the development of aluminum extrusion companies has been difficult.
Struggling with internal strength to strengthen upstream and downstream cooperation In the face of such an economic situation, Xinhe Aluminum stated that no matter how the external environment changes, enterprises must always adhere to their own development goals and be a “clear enterpriseâ€. The so-called "clear enterprise" is mainly reflected in three aspects. At the front, companies must have a clear vision, that is, companies must always pay close attention to changes in national policies, and have deep insights and forecasts for them, especially in-depth analysis. Second, companies must have a clear idea. They must always plan ahead in the development process of enterprises, strengthen internal management, and adjust external structures. Third, companies must have clear actions, guide actions with goals, and use actions to stimulate the market.
In recent years, the central government has promoted the combination of advantageous companies, merged and reorganized regionally, conducted overseas mergers and acquisitions, and investment cooperation to increase industrial concentration. At this time, enterprises must be fully prepared to make judgments and adjustments according to their own circumstances and situations so that they can be invincible in the competition.
In the face of the future development of the industry, the aluminum profile industry must not only make cakes bigger, but also classify the cakes better. For the enterprise itself, it is necessary to specialize and scale. Both are indispensable. Only by ensuring the stability and improvement of product quality can companies achieve normal operation. For the aluminum profile industry, realizing the linkage between upstream and downstream industries is also a development trend of the industry. Strengthening financial and technical cooperation in all aspects can enhance the enthusiasm and initiative of companies in responding to the market.
Accelerating industrial upgrading and improving product quality It is understood that the export of aluminum profiles still needs to be driven by exports, which is currently one of the major issues faced by the domestic aluminum industry. In recent years, many countries including Canada, the United States, and Australia have filed counter-subsidy anti-dumping accusations against Chinese aluminum extrusion products. The debt crisis in Europe has made the economic recovery in Europe and the United States slow, and the uncertainties in the export market have gradually increased. Many aluminum extrusion companies that focus on foreign markets have opened up the domestic market.
The fluctuations in overseas markets have prompted more companies to return to domestic sales, leading to a large release of production capacity in the short term, sharp increase in products, and fierce market competition. Many aluminum profile companies began to shift their focus from the export market to the domestic market after the economic crisis in 2008 and compete for the domestic market share.
Due to high energy consumption and heavy pollution, aluminum extrusion companies have been criticized. With the ever-increasing demand for environmental protection products in various regions, aluminum profiles throughout the country are in urgent need of industrial upgrading or industrial transfer. Xinhe Aluminum began upgrading its plant equipment several years ago. It gradually eliminated a group of machines with low efficiency and poor performance, and instead introduced high-efficiency equipment to increase equipment technology during the scale construction process. Transformation efforts, the introduction of advanced technology, to achieve the upgrading of traditional products and industrial restructuring.
“Nanchang Seven Cities will provide more than 60% aluminum profiles in the 4th Hall by our eagles. This 'government' order actually brings us benefits, and it also allows us to see more efforts to upgrade our products. The importance of quality," said the person in charge of Jiangxi Eagle Aluminum Corporation. In order to comply with the requirements of sustainable development in the country, the company introduced and developed the "Eagle Brand" broken bridge thermal insulation door and window series in 2010. The products are green, environmentally friendly, non-polluting, and more energy-efficient than traditional aluminum profiles. The affirmation was designated by the Jiangxi Provincial Department of Construction as the 2010 environmental protection and energy-saving profile that was highlighted in the year.
Therefore, if enterprises want to share the cake in a highly competitive market, they must make their own characteristics in product quality, new product development and supporting services. Only by gradually increasing the level of service and product quality, and strengthening the investment in innovative projects such as energy-saving profiles, can companies gain a foothold in the future market.
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