On July 15, the Department of Circulation Industry Development of the Ministry of Commerce and the China Construction (601668, Stock Bar) Material Circulation Association jointly released the June data of the National Building Materials Home Furnishing Index (BHI). The June BHI index was 105.73, a 3.80-point decrease from the previous month and a 2.37-point decrease from the same period last year. June sales of building materials and furniture stores above the national scale were 102.44 billion yuan, a decrease of 6.15% month-on-month and 0.31% year-on-year.
Weakness will continue
Qin Zhanxue, executive vice president of China Building Materials Circulation Association, interpreted the BHI data from the perspective of experts: In June 2014, the national building materials home furnishing market as a whole continued the weak trend in May, and the BHI index was lower than that after the May peak. The sales of building materials and furniture stores above designated size have declined for the first time after the Spring Festival in 2014, and both have declined year-on-year and quarter-on-quarter. This precisely reflects the closeness and lag of the building materials and furniture market affected by the real estate market. According to data from the National Bureau of Statistics, from January to May, national real estate development investment was 3.0739 trillion yuan, a nominal increase of 14.7% year-on-year, and the growth rate fell by 1.7 percentage points from January to April. The prosperity index of real estate development fell again in May, and the national real estate market continued to slump.
In the first half of the year, the cumulative sales of building materials and furniture stores above the national scale slightly increased, but the overall trend of BHI slowed down compared with the same period last year. In the BHI sub-index, except the purchasing power index and the occupancy rate index increased by 0.42 points and 0.16 points from the previous month, the popularity index, manager confidence index, sales capability index, and employment rate index decreased sequentially. The analysis believes that its sub-index "Purchasing Power Index" is in negative growth from January to June, and that the "Manager Confidence Index" in June is still at a low level, and the market's future expectations are still not good.
Qin Zhanxue said that as of the end of June, the inventory of major cities in the country continued to climb, and the inventory of many places was close to the highest level since 2010. Therefore, the situation of oversupply will lead to "destocking" is still the main tone of the market in the second half of the year. Therefore, the rigid demand transaction volume of the real estate market will always exist, and the demand for the renovation of stock houses will also be slowly released. The building materials and home furnishing industry will not collapse, but it may still be in a weak state in the second half of the year.
Can be transformed into a lifestyle data platform
At present, the “gold-absorbing effect†of the national building materials home furnishing stores is getting stronger, better and better, and worse. Therefore, the industry's reshuffle will happen at any time. Qin Zhanxue suggested: "In compliance with the development and changes of the real estate industry, enterprises use information technology to promote the transformation and upgrading of the building materials and home furnishing market, so as to get out of the" no promotion, no sales "marketing dilemma, and allow enterprises to develop sustainably and win in the fierce market competition. "
In the market, there are not many companies that have successfully transformed, and even the phenomenon of withdrawal. Haier's overall kitchen that expanded into the brand earlier in the industry (kitchen decoration renderings). In the past two years, the terminal exhibition hall has been withdrawn from the store. Some cabinet stores have been converted into kitchen and electrical specialty stores. Bolognese, which has many types of products such as wooden doors, bathroom products, and cloakrooms, also put its focus on cabinet products in 2013.
In this regard, Qin Zhanxue said in an interview with the media: "Building materials home stores are transformed into living materials platforms to comply with the development and changes of the real estate industry. In the past, the real estate industry focused on rough delivery of houses, creating a one-stop purchase of stores. Now more and more The more projects adopt fine decoration and full decoration delivery, the developer strengthens the centralized purchase of products, and the rough house market will gradually shrink; the owners of the hardcover house are selective procurement, only replacing some parts, which may transform into a comprehensive store. Provide room for development. "
The enterprise has taken the initiative to upgrade
Recently, China (Foshan) ceramic price index data was released in June. The data shows that the June general index reported 98.57 points, an increase of 1.52% month-on-month. Among them, the building ceramics series index reported 96.80 points, an increase of 1.15% month-on-month; the sanitary ceramics series index reported 109.23 points, an increase of 3.54% month-on-month. The three major categories of indexes are the first increase since the beginning of 2014. Yin Hong, director of the China Ceramic Industry Information Center and a professor at South China University of Technology, predicted: "In view of the lag in the response of the building and sanitary ceramics industry to the real estate situation, it is estimated that this sluggish market situation will not significantly improve until September."
"In the long run, the urbanization process, the promotion and application of green building materials, the advent of the second decoration wave, etc., are all good for the prospects of the building materials household industry." An expert analyzed to the "China United Commercial Daily", "But from the current situation, the building materials and home furnishing industry can't rely on property market adjustments only if it wants to recover. The property market adjustment will be a cycle. Although the building materials and home furnishing industry is affected by the property market cooling, the industry You should act first, this is a critical period of transformation and upgrading. "
With the end of the 16th Guangzhou Construction Expo, "big home furnishing" and "customized whole house" seem to have become the current trend of the home furnishing industry such as wardrobes. In the field of customized products, companies have evolved from a single brand to integrated home furnishing, which has become a new trend in the industry. Some custom home furnishing companies have begun to march into related product areas. For example, the wardrobe industry of Oupai Home Furnishing Group, Shiyou flooring is involved in wooden door products, Kohler cabinets are on the market, Fillinger wading cabinet products and so on. In a market environment where the demand for customized products is growing rapidly, companies are strategizing in order to gain market share, and brand value and management systems have become key factors in winning.
Editor in charge: GO Jiaju CC
Jinan Forever Chemical Co.,Ltd founded in 2005, is a production enterprise. Forever Chemical professionally works on AC blowing agents, 2-aminophenol, hydrazine hydrate, Ferric Chloride anhydrous. The factory covers an area of 3,00,00 square meters. The company owns advanced complete sets of equipment and top-quality inspection methods. It has set up good technical cooperation relationship with many state scientific institutes.
Sustainable development is a very important part for our corporate culture. Only with constant development, our company can go further and longer. To achieve this goal in the long term, we continue to increase the amount of foaming gas of AC Blowing Agent. We can produce different types of Azobisformamide, according to customers` different application in different fields.
ADC Blowing Agent Azodicarbonamide,AC Blowing Agent Yellow,Ac Blowing Agent Azodicarbonamide,Rubber AC Blowing Agent
Jinan Forever Chemical Co., Ltd. , https://www.jinanforever.com