In 2009, the global financial crisis cast a black shadow on the auto industry, and the arrival of the financial crisis in the auto parts industry has really made auto parts companies sweat. Recently, the state has listed the automobile industry as one of the top ten revitalization planning industries. Challenges and opportunities come together at the same time. How to seize opportunities? How to take advantage of change and innovation to meet the challenge is a topic that everyone in our industry pays close attention to. Organized by HC Auto Parts Network, the “Change·Innovation Wins 2009 China Auto Parts Industry Leadership Summit†organized by China Enterprise Newspapers Co., Ltd. held the auto parts industry in full swing.
By holding the “Change and Innovation Winning 2009 China Auto Parts Industry Leadership Summitâ€, we will contribute more and more valuable experience to the development of the entire auto parts industry. The guests attending the summit were all authoritative figures in the industry. They were national leaders who represented Chen Dongqi, vice president of the National Development and Reform Commission's Macroeconomic Research Institute, executive vice president of the China Enterprise Confederation, and Feng He, president of the China Enterprise Newspaper, and director of the China Automotive Engineering Society. Chang, Vice President of China Machinery Industry Federation, Honorary President of the National Federation of Industry and Commerce Automobile and Motorcycle Parts and Accessories Industry, Huo Yiguang.
Representatives of industry experts: Secretary General of Beijing Automotive Information Association, Lang Xuehong, deputy general manager of Xinhuaxin International Information Consulting (Beijing) Co., Ltd., Sun Wei, editor-in-chief of China Enterprise Newspaper Auto, and Guo Ling, director of Huicong Dengbai Automobile Research Institute.
Representatives of multinational companies: Hella Trading (Shanghai) Co., Ltd., Schaeffler Trading (Shanghai) Co., Ltd., Delphi Trading (Shanghai) Co., Ltd., Siemens AG, Continental Group, Shanghai Johnson Controls International Battery Co., Ltd., Borg Warner China and other internationally renowned companies.
Representatives of domestic enterprises: domestic leading enterprises such as Wanan Group, Ruili Group and Zhengtai Group. Among them, there are nearly 100 corporate leaders and more than 50 leading distributors in all provinces of the country. There are 50 industry elites, experts and scholars and industry leaders from northeast China. They talk about the future development of the industry and discuss the industry development plan.
At the beginning of the meeting, Chen Dongqi, vice president of the Macroeconomic Research Institute of the National Development and Reform Commission, and Feng You, executive vice president of the China Enterprise Confederation and president of the China Enterprise Newspaper, delivered speeches. The two experts discussed the transformation of the auto parts industry. The speeches on how to judge the time and extend the value of the period will benefit the participants. Experts especially emphasize that enterprises should prepare for the future with brand strategy and technological innovation. Only by possessing cutting-edge technology in the industry and constantly enriching themselves with learning and enriching themselves, they must pay attention to their products and continue to innovate in order to create a strong brand. Can successfully break through in the global economic crisis and difficulties. In the interactive session, the two leaders answered questions for the participating companies and conducted in-depth discussions.
Secretary-General of the Beijing Automotive Information Association and Lang Xuehong, deputy general manager of Xinhuaxin International Information Consulting (Beijing) Co., Ltd. delivered a keynote speech entitled "Channel Reform, Corporate China Market Innovation and Economic Crisis Response Strategies". Lang Xuehong detailed the characteristics and development trends of the current Chinese auto parts market circulation channels, and analyzed how Chinese auto parts companies should respond to the global economic crisis, and cited typical cases in many industries for analysis and explanation. Auto parts companies make suggestions.
The representative of the company on behalf of the mainland group Siemens VDO Europe Asia-Pacific after-sales accessories and services director Mr. Chen Yuchun published a keynote speech entitled "Economic Crisis: An Unprecedented Opportunity for a Re-Division of Market Structure". Taking the development of the Continental Group as an example, Chen Yuchun focused on the opportunities and challenges faced by multinational parts companies in the current economic crisis. It deeply analyzes how multinational corporations can effectively manage the after-sales system and maximize the benefits of channel customers, how to face the more intense competition of auto parts in the after-sales market, and how to face more direct and higher levels between brands. The competition and how to adapt to the market have systematically discussed various aspects such as the demand for the serialization of the model varieties.
Chen Yuchun pointed out that in the case of unfavorable external economic environment, enterprises should pay more attention to the expansion of management and diversified sales networks.
Mr. Wayne, General Manager of Shanghai Kaizhiao International Trade Co., Ltd. also took the stage to share the experience of enterprise development. The speech on the theme of "cottage" products in the field of auto parts - the correct industry spirit from the perspective of generators and motor products is humorous and true. Mr. Wayne uses small ants and elephants to visually refer to the relationship between parts and vehicle companies, and the relationship between small ants and large ants refers to the relationship between small and medium-sized parts companies and multinational large parts companies. The relationship between brand parts, original parts and deputy parts and their development trends were analyzed, and different general views were clarified for the “cottage†products.
The whole summit is coming to an end in a rigorous atmosphere. Through the sharing of this high-end forum, the participating companies expressed a deeper understanding of the impact and promotion of the macro economy on the automobile industry, clearly recognized the development direction and development ideas of China's auto parts industry, and experienced the growth of famous enterprises. Sharing the issues that recognize the problems of their own businesses and the areas that need improvement, "This Leadership Summit has made us more convinced that the market is moving in a benign direction."
How to get a good development channel under the gloom of the economic crisis? How to optimize the development model of the automobile circulation field? How to regulate the auto parts market? How to develop in-depth cooperation between vehicle and component companies? How to promote the research and development and production of key auto parts technology in China? How to realize the true brand of the whole vehicle and parts in the true sense... The China Auto Parts Industry Leadership Summit with the theme of “Change·Innovation Wins in 2009†has ended, but the thinking left to the auto parts industry has just begun.
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