Second-tier and third-tier cities became the main force for sales in February reached 667 million

On March 1, Forte announced its February 2011 sales performance. According to the data, the company achieved a contracted sales area of ​​62,700 square meters and a sales amount of approximately RMB 667 million for the month, which was a year-on-year increase of 165% and 106% respectively.

The monthly performance was slightly lower than that of the previous month, but there was not much difference. In January 2011, Forte achieved a contracted sales of 692 million yuan and an area of ​​approximately 63,355 square meters of equity sales, representing a year-on-year increase of 87.53% and 53.67% respectively.

As of the end of February, Forte registered a total of approximately 126,000 square meters of saleable area after accumulatively accumulating interest in 2011, and the amount of sales after equity was approximately 1.36 billion yuan.

The announcement showed that there were 15 projects that contributed to the sales in February. They were Yihe Huacheng, Paotai Ouxiang, Forte Xindu International (Shanghai), Forte West Cashmere Line No. 26, Forte Windsor Fort, and Complex. Ground City, Forte Penghu Bay, Fortune Land International, Forte East Lake International, Fairview Hua City, Forte Xindu International (Nanjing), Forte Longxiang, Forte Park City-State, Forte Jingyue International, Forte You still international.

Throughout the sales performance in February, the second and third tier cities became the main sales force of the month.

Among them, the Tianjin project Ford Windsor contributed the most, after a single month in February to achieve equity after sales of about 409 million yuan, equity sales area of ​​43,700 square meters.

In February, sales in Shanghai, which contributed a lot to Forte, fell in February. According to the disclosure data, in February Shanghai Forte had a total of 3 projects to be sold in Shanghai, namely Yuhe Huacheng, Paotai Ouxiang, and Forte Xindu International (Shanghai), but the total sales amount was only RMB 19.4 million.

The second-tier city project, Beijing Forte Xirong Line, also sold 74.36 million yuan for Forte.

Analysts believe that due to the introduction of a number of new macroeconomic policies by the government in January, eight new countries, real estate tax pilots, and interest rate hikes, and in the Spring Festival holiday in February, under this dual influence, the volume of transactions in major cities has dropped sharply. Rich and intense.

Forte Group Chairman Zhang Hua stated that after the New Deal was issued, Forte continued to implement the strategy of “conforming to the market, reasonable pricing, and rapid sales”, and some second- and third-tier cities completed the February sales target.

Forte began implementing a nationalization strategy in 2005. As of the end of February 2011, Forte has entered 14 cities including Beijing, Tianjin and Changchun. February sales data showed that the early layout of second and third-tier cities has brought stable sales performance to Forte.

Perhaps it is the potential of the second and third tier cities, and Forte has also stepped up its layout in these areas. In late February, Forte repelled China Merchants, China Shipping, and Suning Real Estate with a price of 2.8 billion yuan and won Nanjing Naval Medical Plot in Nanjing, Jiangsu Province.

According to statistics, the specific location of the site is north of the Nanjing-Hangzhou Highway, the south side is the Maqun Station of the Metro Line 2, the north side is the Tianzhu Mountain Village residential area, and the west side is the planned Maqun Old Street Residential Community, on the east side. For the status of residential.

The total land transfer area is nearly 230,000 square meters. It is the land for the second-class residential land and residential community center, and the floor area ratio is 1.45. It can build about 330,000 square meters of housing, and the residential building height should not exceed 24 meters.