Solving how hardware companies can find their way in the era of meager profit

The shuffling of the hardware industry will promote the advent of the era of meager profit, and the shuffling of the meager profit era will be more intense. After shuffling, due to more marketization and more intense competition, the shuffle will continue. After many rounds of shuffling, the hardware industry is bound to be like the home appliance industry, and the profits are even lower. Xiao Bian believes that in the era of meager profit, in the face of increasingly fierce competition in the hardware market, it is necessary to stand on the brand and take a vertical and horizontal strategy to get out of the way. 1. Based on brand brand construction, most SMEs are difficult to establish. Most of them rely on imitation and OEM production. Most of these enterprises will be eliminated, and the actual reshuffle will be the object of the game. In terms of strength, companies with better brand building, in fact, developing independent brands is a strategic direction for enterprises. In the long run, we must base ourselves on our own brands and realize OEM (original processing) to ODM ( From the design and production of the origin to the upgrade of brand marketing, gradually enter the high-profit segment of marketing channels and brand operations. 2. Vertically build a solid industrial chain According to statistics, the top ten most effective cost reduction methods are procurement negotiation, early supplier, leveraged procurement, joint procurement, design for facilitating procurement (DFP), and centralized procurement. Six items are related to the supply chain. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, believes that hardware companies need to work hard to cultivate the supply chain and work together with suppliers to build a solid industrial chain to compress their respective funds. Quantity, improve product qualification rate, accelerate capital turnover, to ensure that each has appropriate profit margins. 3. To open up diversified markets in a horizontal direction, we must increase the implementation of the 'going out' strategy, guide and encourage strong hardware companies, and establish 'China Hardware Industrial Park' or 'Central and South America, Middle East, Eastern Europe, Africa, South Asia and other regions.' Production and processing bases, to allocate resources across borders and open up diversified markets. 4. Promote the construction of industrial cluster service platform Industry innovation platform to serve industrial clusters with weak technology and product development capabilities and low management level, provide comprehensive innovative services for enterprises, enhance enterprise innovation capability and technology, management and management level, and accelerate Structural upgrading of industrial cluster export products. In the era of meager profit, enterprises must be in a different market environment, such as fish, water, based on the brand, take a vertical and horizontal strategy, out of a path.

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