Home hardware brands are no longer low-key gradually into the consumer vision

Home hardware can be divided into ordinary and special two categories according to the settings, the former includes hinges, buttons, slides, etc. The latter includes bathroom hardware and kitchen accessories. Buttons, slides, hinges, and locks are used more frequently in life and are therefore more stressful. Year after year, because of the constant progress that consumers need, there are greater demands and higher requests. Take the furniture industry, the quality and taste of furniture is an important expression in the selection of hardware accessories. The inconvenience of furniture use is largely due to the lack of selection of furniture hardware accessories. As the industry has put it, "only responsive metal fittings and very large and versatile furniture can be made." 'Industry scholars said that the cost of hardware accessories in furniture accounted for 5, but the degree of operating peace accounted for 85. Can see the tension of hardware accessories in the furniture.

In the past, home hardware more exaggerated its machine function, rust-proof, moisture-proof, the detonation function of moving parts and other characters. At home improvement, we are increasingly requesting nature and teamwork today. In addition to the above-mentioned functions, home hardware should also have the decorativeness that people are looking for, and the teamwork that is matched with the group's momentum. Take the most common handles, now on the market in addition to stainless steel handle, there are black, bronze, light chromium, pearl nickel and transparent paint, in appearance, there are European, Chinese, generic, shaped And so on, can meet the diversified needs of consumers. What's more, after the international group launched a pure gold handle with a price of 108,000 yuan in 2008, it launched a 2-carat diamond handle at the 2009 International Building Materials and Decoration Fair. The decorative growth trend of home hardware is evident.

Intelligence is also a growing trend in home hardware

Experts in the industry have expressed that home survival is becoming more and more stressful for individuals and their requests for home comfort are getting higher and higher. The lazy style of survival that people are looking forward to today requires hardware to be more beastly and intelligent. This is even more pronounced in hardware cabinets that reach 35. Such as electronic smart pumping introduced in the field of high-end cabinets in the ocean, completed the cabinet's 'no handle' easy plan, 'sword pull * Zhang'. The use of new types of damping and slide rails completes the cabinet drawers with strong load, no rebound, and no leakage, while extending the useful life of the damping and slide rails. In the integrated bathing plan, active adjustment of water temperature, card lock, active door, and feel switch have also begun to enter the people's survival, providing necessary prerequisites for home-oriented intelligent growth.

To make furniture as an electronic product

Yao Bao Hardware Products (Dongguan) Co., Ltd. is located in Dalang Town, Dongguan City. It is an exclusively Hong Kong-owned, wholly-owned, non-obligation company that produces and sells hardware products and hardware furniture (outdoor furniture series). Product 80 is sold overseas and 20 exported. General Manager Liang Zhihui reported that when he went on a business trip abroad, he invented a difference in the choice of living space between the Orientals. When he walks in the alleys of the square, he walks on the flowerbed path and the seafront. You will always see people sitting in a rattan chair, chatting, drinking coffee, or lying in a chair to meditate and enjoy a sun bath.

He wanted to bring this method of survival into the country and hold it. However, the differences in the consumption views of the Chinese people and the limits of the economic level have made it difficult for the Husband Furniture market to open up. So he began to accept the work of his planner and gradually went to the domestic market. The company kept making electronic furniture as its standard, and valued the details and character. It won the praise of the industry. However, 08's financial crisis made him see the actual attack on Yaobao Company and must open up the domestic market. As a result, Malaysian Golden Knife held innovations and began to turn to the domestic market. Now that the company has grown steadily, it has achieved a considerable success.

Grasping the Road to Branding and Branding

The position of hardware in homes is tense, but domestic high-end homes and high-margin brand markets are mostly occupied by imported hardware companies. The hardware accessories of major famous brands of furniture and cabinets were completely covered by import hardware companies such as Blum, Hettich and other European companies. The use of German or Italian hardware accessories became the biggest selling point of furniture after plates.

In previous years, domestic household hardware companies had a tendency to 'outwardly' grow significantly. Who has time outside the industry, although there are many foreign companies, but due to costly and fierce competition, a small number of companies are pinning down the low price to get the market. As a result, corporate profits are very low. Fundamentally, it is only possible to reach a situation where production is kept but it is difficult to make profits. The result is that the products have low prices, low added value, low profits, and insufficient funds for enterprises to grow continuously. Businesses can't help but the industry is difficult to promote, leading to unbearable and inferior. Enterprises do not have sufficient funds to guarantee the product's planning and technological content will be unable to make progress. Plagiarism and taking on foreign companies' orders will be the ultimate choice for the company's life. This will inevitably lead to domestic hardware accessories to attend the high-end market.

Following the development of the home furnishing industry such as domestic cabinets and sanitary wares, most large-scale enterprises began to store a vast domestic market, and the transfer of import to export became the focus of corporate strategy growth. Home hardware companies have realized this deeply. 'The purpose of our future is to deeply participate in the domestic high-end market. We have been doing research. “A hardware manufacturer who has been making OEMs for a long time thinks that many companies in the country are often black and white in terms of product quality. The key lies in transforming the previous practice of new production and light branding, strengthening the brand's planning skills and understanding of the company's abstract strategies, and affirming that it is possible to obtain the necessary status as a city or garden. '

High-price competition, imitation, and OEM application are only at a certain historical stage, followed by the declining of property growth and competition, advancement of product content, patents and plans that are self-sustaining, and respecting brand building and marketing are the company’s long-term growth. The best choice. Huang Honglong, CEO of the well-known international group that introduced gold handles and diamond handles, believes that the hardware industry is gradually moving from the invisible brand to the eyes of consumers.