In 2011, the Chinese cosmetics market is increasingly favored by natural organic

Nowadays, the upsurge of using natural cosmetics has swept the world. In the performing arts, actresses such as Zhao Wei, Liu Yifei, and Li Wei have often expressed their feelings about natural cosmetics in personal microblogs, and they have increasingly attracted natural cosmetics. In 2011, it was referred to by related experts as "the eruption year of natural cosmetics!" Today, we use several organic cosmetics brands from around the world as mediators to interpret the magic of natural cosmetics.

The difference and connection between natural cosmetics and organic cosmetics Many people call natural cosmetics organic cosmetics, which is not rigorous. The botanical components contained in organic cosmetics must be obtained from organic plants, ie, plants that are not contaminated by any toxic substances or metals and do not use chemical synthetic fertilizers, pesticides, insecticides, and hormones; The addition of artificial fragrances, pigments, silica gel, and petrochemical-produced components, where the added preservatives and surfactants are all subject to strict restrictions, and animal experiments and radiation sterilization cannot be used in the manufacturing process.

Therefore, "organic cosmetics" simply refers to the concept of respecting the natural environment, the pursuit of safe and simple concepts and the concept of valuing skin health. In the cosmetics industry, there is a very wonderful remark that has been passed: natural is not necessarily organic, organic must be natural. So organic cosmetics are also known as an upgraded version of natural cosmetics.

No Addition: The life of organic cosmetics Additive cosmetics are cosmetics that contain no oils and fats (chemical oils and fats), emulsifiers, chemical perfumes, chemical colors, chemical preservatives, and chemical bactericides. Many consumers and even pundits have been arguing that there are several features that “add-free” cosmetics have: no preservatives, no fungicides, no petroleum-based surfactant, no fragrance, no mineral oil; completely sealed, weakly acidic; Ming factory production date, to ensure that the product is fresh and so on.

Actually, this is a one-sided explanation. No addition is not something that is not allowed. For example, if you do not use preservatives, then if you do not, then the product you buy will not only be difficult to store, but it will be broken after opening. Therefore, adding nothing is just a relative statement. It depends on whether or not you add natural ingredients. So what are the benefits of choosing non-added cosmetics? For a simple example, let's analyze it. For example, we all know that oils and fats skin care products will cause the skin pores, sebaceous glands disorder, because our skin has its own sebaceous glands, secrete grease and skin sweat to form a layer of film, is a sebum film, but also our skin's natural barrier , protective film. Frequent use of skin care products containing oil will give the wrong signal to the skin, that is, the skin is already very oily, the sebaceous glands no longer need to be secreted, and long-term use will make our skin more and more dry. It is like washing your face today. You don't have to dry your skin like this, so when you apply such a skin care product, you feel nourishment. It's just an illusion of the surface, and it doesn't really solve the problem of dry skin.

Therefore, the real sense of no added cosmetics, refers to: safe, natural, green sense of the cosmetics brand.

The point of no-adding and organic cosmetics currently includes many famous cosmetic manufacturers at home and abroad. According to the ever-increasing consumer demand for “no-add” cosmetics, “No Add, Green, Organic” advertisements have been used to meet the needs of consumers. Customers' awareness buys. However, on the one hand, in addition to the "unadded" products, which are expensive to produce, strict in production technology requirements, and strict in terms of internationally-reviewed brand components, there is another so-called "dead end" restriction.

It is well known that emulsifiers damage the skin (causing allergies). The current alternative **, lecithin cost is too expensive, the industry must add anti-inflammatory drugs, tranquilizers (antihistamine); if you want to whiten, moisturizing you must add arbutin, uric acid and other moisturizing agents; if you want to nourish, anti-wrinkle Must add amino acids, elastin, vitamin E, B2, placenta and other nutrients. Because of the addition of nutrients, it is easy to **, bacteria exceed the standard, it is necessary to add preservatives, stabilizers, a series of chain requirements so many brands are reluctant to go too much to increase the cost of investment or increase the cost of technology to a higher level of products Conduct research and development and sales promotion.

With the natural spirit to create natural beauty in the 21st century, with the continuous development of science and technology, for the health and beauty, the cosmetics industry has been pushed to the new stage of plant safety skin care at the consumer's cognitive level. All of them are similar in that their product formulas are all selected from the natural ingredients, including the spices that come from the natural plant extracts, and never add any artificial flavors. The allergy is almost zero. They plucked the essence of the plant into the skin, while exerting the unique skin beauty effect of the plant, and using the mysterious aroma of the plant itself to achieve a perfect state of mind and body balance, tranquility and calmness.

If "organic" is just a noun, it is a new skin care trend. It is very similar to the popular "Lohas" concept. Organic care tends to improve the quality of skin with natural methods. It promotes the natural protective function of the skin through various effective means and promotes the skin itself to be renewed and updated, thus making the skin more healthy and beautiful. Because it represents more than just a product, it should be a completely new concept of beauty.

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