Recently, the author found that the mahogany furniture, which has always been sitting on the throne of furniture luxury goods, even "bargained". It is reported that "price by pounds" is the first sales method of the mahogany furniture industry. According to industry insiders, bargaining by weight is only different from sales by piece in terms of sales model. In fact, the craftsmanship, design and artistic, cultural and other aspects involved are completely the same.
As we all know, an important reason for the high price of luxury goods is that it carries a lot of added value, such as brand, design, service, etc. The added value of these "luxury" is worth noting to consumers. Lian Tianhong's "price per pound" will simply analyze the price of mahogany furniture to consumers. The price of mahogany raw materials has always been very transparent. Adding production costs, added value such as craftsmanship, design, brand and appropriate profits is reasonable Pricing. In this regard, most consumers said that the price of mahogany furniture is very transparent, and consumers feel very good.
In response to the mahogany furniture's "price per pound" to show that luxury goods understand the position of consumption, most people in the industry agree that although mahogany furniture has always been called a luxury product, it is inherently superior to the concept of luxury goods because it Have the characteristics that luxury goods do not have-art appreciation value and investment value. Mahogany furniture has set a good example for the luxury goods industry in terms of "price per pound". The market calls for understanding that consumption is not only responsible to consumers, but also to the development of the brand itself.
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