The "cottage" has always been China's leading skill, and all walks of life are facing the danger of being copied. When China's "cottage" rises to an international topic, it is embarrassing to imagine. Recently, the "cottage" has been thoroughly mocked by the international community.
First of all, at the Milan Furniture Fair in mid-to-late April, Fendi's booth entrance was set up with checkpoints, only some people were allowed to enter, and Chinese designers were refused entry. On May 11, Verne, Switzerland, publicly destroyed a batch of counterfeit luxury furniture from China. The protagonists of these two dramatic events are all "China", so sad in the face of such humiliation!
China's furniture industry should reflect on it.
Who is in the "cottage" furniture?
The cottage is always invincible, with the same products as others, selling at a lower price, and running with original products, everyone looks angry! It is understood that most of the cottage masters are domestic small and medium-sized enterprises, do not have their own clear positioning and direction, and rely on copying the excellent products of their peers to earn profits. The products of excellent companies can be copied, but the business philosophy and core ideas cannot be copied by the cottage companies. Therefore, it is destined not to go far. It is time for SMEs to think about the next development path.
Why is the furniture "cottage"
One of the characteristics of furniture is the appearance. It is this characteristic of furniture that makes cottage products target the market. According to a survey, 47% of netizens said that the reason why cottage homes can attract some consumers is because of their high degree of imitation. 1. Reasons for fast update and cheap price. Although the quality of cottage products cannot be compared with genuine products, many consumers still can't afford it compared to high-end furniture that is expensive and has an outstanding appearance, which gives cottage furniture an opportunity.
How to get rid of furniture "cottage"
Chinese furniture companies facing domestic groups have huge advantages. The market is large, the rigid demand is strong, and there is enough room for innovation in design. The environment with high plasticity is enough to support a brand's gradual transformation to originality. Chen Xiaotai, the general manager of the Top 100 Furniture, who has always insisted on originality, said that only innovation is the right way. Looking at the exhibition, the smart people learn the design ideas, business models and trajectories of the century-old brand, and the dumb people are anxious to copy and copy. Now the best market is coming, and some Chinese brands should draw a line with "plagiarism" as soon as possible.
From simple plagiarism, involving elements, to finding the way to go, Chinese furniture brands don't stop at the first step, and should gradually work towards the bright.
How to distinguish the "cottage" furniture
The furniture with great similarity in appearance and the product name are also very close, making it difficult to distinguish the true and false. There are three main types of furniture cottages currently on the market. One is the cottage brand, which mostly uses branded furniture as a means. The second form is to impersonate the material of the brand furniture. The third type is "similar but not similar". Consumers should be wary of these three "copycat forms".
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