Little girls can do big projects to look at window and door hardware marketing skills

The engineering business personnel should be proficient in the industry and product knowledge, and be aware of the selling points and advantages of the Yongsheng brand; at the same time, they should be aware of the price system of the company's products. Because of the large volume of engineering transactions, both parties to the transaction are particularly sensitive in terms of price, and they must make good use of the discounted privilege and reserve space for later negotiations.

Second, we must have a good attitude.

First, be patient. Based on the company's one-step approach to market competition. In our actual operations, many projects have started to track and report when we are buying land or excavating earthwork. Therefore, the tracking and visiting cycle may be very long. Yongsheng is a medium-to-high-end hardware. We need to be patient and meticulous in our communication with customers to show that customers are shopping for value and value for money. There is also a tug of war when prices are negotiated. Whoever insists on winning is the winner. The test of patience and willpower.

The second is to be flexible and atmospheric. Only by selling themselves first can the products be sold out. Most of the engineering clients are rich and powerful bosses. Otherwise, they are very social status people. They all have rich social experience and life experience. As a younger generation, they should always maintain an open mind in daily communication with customers. Asked the attitude, but also to demonstrate the youth's vitality and motivation. As a girl, there may be some inconvenience, but we must not let the customer feel very squeamish, inexperienced, delivered to the customer should be professional sales knowledge and professional work attitude.

The third is to understand how to adjust one's own mentality. As market competition becomes more and more fierce, customers’ demands for products and services are also getting higher and higher, and there are pressures to do business. Nobody will inevitably encounter some difficulties and setbacks. Only by always maintaining a positive attitude can they continuously inspire themselves. Go for progress and breakthroughs.

Again, we must do a good job in customer management.

This is very important for doing business well.

The first is to establish the construction company's engineering customers and engineering information files. This requires a comprehensive collection of engineering information. Our engineering department has now produced a project customer information sheet, an engineering customer contact record sheet, a project sales statistics table, and an engineering project tracking schedule. In addition to using the resources provided by the factory in the promotional materials, we also created the Shangrao project directory and the Shangrao project album. There are also display windows for the projects in the exhibition hall to promote and reflect our engineering strength and to facilitate us and the project. Customers communicate.

The second is to understand and grasp the engineering relationship. Find out who has the right to make decisions, who has the influence of recommendations, and make plans for follow-up visits. There is a saying in the engineering business called "doing engineering is doing relationship". In addition to making good impressions on costumes, rituals, behaviors and behaviors; it is also necessary to be familiar with customers and be good friends. Understand the customer's eating habits, interests and hobbies, and often spend some time with their communication: every three poor five telephone contact, eat meals chat, visit before and after the holiday. Through the establishment of friendship to develop new customers, maintain old customers. Special efforts should be made to focus on key customers. The “28” principle based on scientific laws shows that 80% of the benefits are often generated by 20% of key customers.

The third is to understand the customer's psychology. The interest relationship in the engineering business is complex and this kind of win-win situation needs careful thinking and pondering. The project delivery must conform to the overall decorative effect of the project. According to the model of the product that is in stock or can meet the delivery period, the model is determined, and the competitive sample is determined according to the degree of submission and recognition of the competitors.

When project receipts, we must try our best to prevent engineering customers from being able to drag on and off, and we can rely on the mentality of Lai because the funds have time value. It is best to ask customers to pay for delivery. If it can't, you can try to avoid business risks by paying deposits, instalments, and signing contracts.

Other details also need to do a good job of market research, to know ourselves and not to be penalized in the business; to continue to strengthen service awareness, service work should be improved; when customers need to respond to timely, efficient work; do a good job within the company Communication and cooperation.

"Little girls can also do big projects." I am confident that we will be able to complete the annual sales target of the Engineering Department.